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Helping creatives get serious about business

Survive and Thrive 2011For too many creatives, "business" is a bit of a dirty word. But as satirist, director and "amateur historian" Te Radar says, “The mixing of creativity and business to make a creative business is more complex than simply hoping she’ll be right. Sometimes she isn’t. ”

As MC for Survive & Thrive 2011, he'll be leading a programme of inspiring speakers, intensive workshops and networking next month to help artistic types connect with each other and learn to succeed in today's environment. Participants will speed network (exactly what it sounds like: the business version of speed dating) and have access to the friendly ear of a sounding board equipped to advise on brilliant ideas and sticky problems. With 10 workshops on the schedule, there's a wealth of knowledge to be soaked up, from increasing sales, embarking on a "business health check" and ramp up marketing and promotion.

This is the third year for the venture, a joint initiative between The Big Idea and the Arts Regional Trust. Candy Elsmore, project director at the Arts Regional Trust, says building a business based on passion comes with its own set of challenges.

“It can mean looking at new ways of doing business, exploring new opportunities, getting new skills and making meaningful connections. Survive & Thrive is our way of enabling this to happen.”

What: Survive & Thrive: Fuelling the Business of Creativity

When: July 14

Where: University of Auckland Business School