“Success is throwing yourself at failure and missing”
–Richard Taylor, Weta Workshop
So, in summary:
- Build a team—probably generalists to begin with.
- Choose carefully. You need co-founders and investors who will stick around and help you push it along when (not if!) the going gets tough.
- Prepare for lots of the initial assumptions you make to be wrong.
- Listen carefully and respond quickly with changes where needed.
- Be brave and talk to everybody who can help you shape the idea.
- Spend your limited time and money on increasing the chances that you’ll actually succeed, rather than wasting them on preparing for success which may never eventuate.
- Work out what actually fuels your growth and how to tell your story in a way that spreads.
- Build a business that makes money.
- Be realistic about the value of what you’ve created, and honest with those that you’re bringing along for the ride.
- Have the right end in mind.
- Get started!
When you describe a startup like this it doesn’t sound at all like a fairytale. But better, I think, that you go into this sort of thing with your eyes open.