Close

Feel the burn

The fitness industry as we know it is nearly 43 years old—but now it's starting to show its age.

Magazine Layout

[parting shot]

Said to have been conceived in 1968 with the release of the book Aerobics, the fitness industry as we know it is nearly 43 years old. It’s had a few boosts over the years—think Arnie, jazzercise and Jane Fonda—but now it’s starting to look its age. Will the inevitable tune-up come from Phillip Mills or Big Pharmaceuticals?