Adventures into the Unknown World of Social Media
By Michael Carney, free PDF
Michael Carney is perhaps the most productive man on the planet. And he's generous, too: he's giving away copies of this e-book, his new literary baby (you can download it at idealog.co.nz/link/carney-ebook). It deals with marketers' fears about this nascent business space and details the ways they can overcome them.
With its comic-book stylings (Carney searched for the appropriate cartoons and wrote the text for them), it's one of the best-looking social media documents around and has a sense of humour. But, while it's fun, it also deals with serious issues for marketers and Carney offers research and a wide array of hints and tips to help readers get with the social media programme.
"Social media is growing exponentially—Facebook is growing faster than Google," says Carney. "If your company doesn't have a social media presence then I guarantee you are missing opportunities for growth. So it's time to deal with those fears about engaging with social media once and for all."