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The gods drink Guinness

… according to Guinness’s ad agency, anyway. Guinness has dropped its very successful ten-year-old slogan, ‘Good things come to those who wait’, and replaced it with this:

http://www.youtube.com/watch?v=-pgA8Z7lFVE

The previous campaign famously put Darwin into reverse; this one follows a stout bunch of lads as they create the world in 90 seconds, shot in a variety of locations including Godzone. The backstory is at UK Creative Review.