Fat people find dieting books fascinating. I’m in business so I was gripped by this volume.
In particular I was horrified and thrilled to see myself described in intimate detail, my problems picked over and some solutions suggested. Think of it as a session on the couch with your own business shrink.
The shrinks in this case run the owner–manager programme at business incubator The Icehouse. The book distils the lessons and case studies from the programme, and also makes use of local and international research into what’s behind the success and failure of entrepreneurs. The authors have surveyed over 400 Kiwi business people, for example.
There are plenty of such books written for Americans, whose idea of small business is something about the size of Fletcher Challenge. So the local examples and the level-headed Kiwi advice make this a better than usual business book.
And it’s the only business book that has made laugh out loud. Turns out my business is ‘adolescent’, my staff live in perpetual chaos and strategy is something we make up to justify our past. Just how did they know me so well?