You have to make many style sacrifices for a baby. The customised convertible gets replaced by the people-mover, silk shirts become baby-proof t-shirts, and daily walks with the staunch English bulldog are soon outnumbered by outings with a Disney-print stroller. Cringe.
So baby product makers phil&teds are helping parents gain back a couple of street credentials with the launch of their Graffiti range of buggies and baby products.
“This is all about recognising that every parent’s unique and wants to be themselves even with kids in tow,” says head of marketing, Richard Shirtcliffe.
Knowing that each print is uniquely yours helps. So do yoof-friendly slogans like ‘Mothersucker!’