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Cleaning up

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While cleaning up after their children many mothers mutter to themselves, “If you want something done properly, do it yourself.” But Waikato women Jo Bond and Jo Keall took the mantra one step further by forming Mum 2 Mum—a ‘do it properly’ business that makes the things to clean up after children.

It all started with one product. The extra-tough Wonder Bib was designed after an antenatal class discussion about the inadequacies of regular bibs in dealing with a child with reflux. This ‘see something weak, make it strong’ method became their design model. A full range of baby accessories followed, all designed around improving products that didn’t live up to Bond and Keall’s expectations.

Clearly, these two aren’t the only ones with high standards. Although Bond says “it’s only been in the last year we have seriously focused on export”, Mum 2 Mum has already achieved considerable success in the big world of small person’s products. The company has just signed a deal to supply its range of baby accessories to upmarket UK supermarket chain Waitrose.

Bond and Keall have also just returned from Las Vegas; Sin City is the unlikely setting for one of the largest childrens’ product trade shows, the ABC Kid’s Expo. With over 800 exhibitors to choose from, show organisers selected Mum 2 Mum as one of the ‘Terrific 12’—the dozen exhibitors who feature in the show’s advertising and promotion.

Another recent US success was winning the Outstanding Products category at the Walt Disney Group’s iParenting Media Awards. iParenting is part of Disney’s online network of over 40 family-focused websites, so the exposure will be wide.

Guess if you want something done lucratively, you should do it yourself.