George Fistonich

George Fistonich is a trendbuster: he launched a wine company when everyone was drinking sherry; he beat the ’87 crash; and even convinced us that wine can come from a screw-top bottle. Find out how innovation pays in the long term on this instalment of Idealog TV

George Fistonich is a trendbuster: he launched a wine company when everyone was drinking sherry; he beat the ’87 crash; and even convinced us that wine can come from a screw-top bottle. Find out how innovation pays in the long term on this instalment of Idealog TV.