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What is the new New Zealand?

New research from the UK suggests New Zealand has a rare opportunity to present a new image: the new New Zealand. This country is not Australia and it’s not the New Zealand of old. And ‘100% pure’ is at least 50% wrong

New research from the UK suggests New Zealand has a rare opportunity to present a new image: the new New Zealand. This country is not Australia and it’s not the New Zealand of old. And ‘100% pure’ is at least 50% wrong. New Zealand needs a new brand. Find out why in the Idealog podcast with Kiwi FM.