Finzsoft banks Sush Mobile deal after apps catch its eye

Finzsoft banks Sush Mobile deal after apps catch its eye

Mobile development company Sush Mobile kicked off in 2008 and quickly gained a solid reputation for its various apps and solutions. And just six years later it has been bought by Asia Pacific financial tech company Finzsoft for $1.9 million. 

Sush Mobile has 30 staff in its Auckland and Wellington offices and while Olivier says it has ambitions to keep the company "human-sized" at between 50-60 staff, it will obviously require more than that if it opens new offices.  

He says some of its high-profile apps for the likes of Kiwibank, Southern Cross, The Warehouse, Heart of the City and APN have certainly got it noticed. And it is particularly well-regarded in the financial space. He says it does have a focus on that sector as finance is becoming increasingly mobile and there are a range of companies that are looking to use the channel to gain or retain customers so there's a big appetite for innovative solutions. But it has also worked across a number of other industries, markets and technologies and he says that versatility was a big drawcard for Finzsoft.

“Sush Mobile is a proven, successful and profitable mobile provider," says Finzsoft managing director Andrew Holliday in a release. "The acquisition of Sush Mobile will provide a diversified income stream for Finzsoft along with access to comprehensive in-house enterprise mobility solutions that will give us a competitive, innovative edge ... Sush Mobile have a talented, young and tech savvy team of 30 plus people, and we want to retain the ideals of its startup culture, while providing opportunities for growth." 

Sush Mobile's managing director Sheenu Chawla and Sulabh Sharma co-founded the business and built the software company "pixel-by-pixel and brick-by-brick". And, not surprisingly, they're pretty happy about the deal. 

“Finzsoft is known for its maturity and integrity in the financial sector, and although we deal with customers outside of the financial sector, we both have a target market of enterprise customers, so there are good synergies,” says Chawla.

And Sharma says every innovation story needs an integrated, connected system at the back-end to complete it.

"This is Finzsoft’s strength, which combined with our mobile innovations will provide better servicing for customers with more innovative channels for clients." 

This article first appeared on StopPress.