Telecom will change its name to Spark on 8 August after what it says will be a "massive undertaking".
The company announced the name change earlier this year, saying Telecom was an iconic brand but didn't reflect what it was becoming.
“As a company we’ve moved far beyond the home telephone. Spark better represents what we are today – it is all about mobile data, online entertainment, Cloud services, the internet of things, or whatever new technology is around the corner," says CEO Simon Moutter.
The transition would involve a vast number of technology changes, along with shifts in branding and signage, he said.
While the change in legal entity names would be effective from August 8, some changes would be phased over a period of time to manage the transition for customers, he said.
“The technical transition to Spark is extremely complex, especially with so many of our customer services revolving around digital connections via our networks or the internet,” Moutter says.
“Phasing in the changes is therefore the best way to reduce the risk of disruptions to customer services and to manage the transition cost-effectively. Throughout this transition period, the priority is to ensure customers continue to receive great service – regardless of whether the brand name visible to the customer is Spark, Telecom or Gen-i.”
Spark New Zealand will have the following business units and brands:
Spark Home, Mobile and Business will be the new name for Telecom Retail and will operate under the Spark and Spark Business brands.
Spark Digital will be the new name for Gen-i, providing solutions for business, enterprise and government customers.
Spark Connect will be the new name for Telecom Connect.
Spark Wholesale will be the new name for Telecom Wholesale.
Spark Ventures will be the new name for Telecom Digital Ventures.
Units and brands that won't change their name are Revera (business cloud services); Skinny (mobile); Bigpipe (broadband); Qrious (data analytics); Lightbox (internet TV); and Telecom New Zealand International.
The new website is spark.co.nz.