Ten startups are ready to show Webstock attendees and judges their best sides in Wellington in a fortnight.
Judges originally intended to choose eight finalists from the 38 entries, but organiser Mike Brown says the calibre of the ventures forced the group let 10 through.
"Another half a dozen would have been worthy finalists," says conference organiser Mike Brown. "Eight finalists would have been too hard."
He adds the ventures are a mix of ideas and more fully developed apps and services.
As well as the chance to promote themselves, finalists get a small business banking package, access to a business mentor, pitch coaching the chance to pitch to judges in front of a live audience.
The two winners receive $10,000, a trip to Silicon Valley to meet with big web industry names and a place in a programme at the Kiwi Landing Pad, the co-working space for Kiwi companies who want to establish a market in the US. It's the Startup Alley's third year.
The finalists this year are:
For boarding school management via desktop or mobile device.
Provides tools to develop apps.
An online magazine.
An app for running crossfit gyms.
An online marketplace for ethical products.
Online management of teacher/parent interviews.
For web performance benchmarking.
An online booking system for rentable spaces.
A cloud-based payroll intermediary for small businesses and charities.
Real time asset tracking using an Android app interfacing with a web app.