The Project gets set to unravel the tangled interweb

The Project gets set to unravel the tangled interweb

If you're wondering how shifts in the digital landscape will change your life, your work and your business opportunities, who better to help figure it all out than an expert bringing 13 years of data and a wealth of experience to Kiwi shores?

Dr Jeffrey Cole is the founder and director of the Centre for the Digital Future at USC Annenberg and the keynote speaker at The Project 2013. Armed with a study carried out 30 countries, which produced 13 years of data, Cole's keynote will explain the impact of internet and mobile technologies.

He'll also look how user-generated content is challenging traditional media, whether the web is an ongoing threat to TV and how advertising will evolve in the digital era.

The Project will appeal to ICT execs, entrepreneurs building businesses using mobile and online channels and AUT students in media and communications, says AUT, which is hosting the event with partners the US Embassy, Social Media New Zealand and media partner Idealog (ahem).

Cole has 25 years' experience in media and communication technology issues. He joined USC in 2004 and before that was a longtime member of the UCLA faculty.

He is the director and founder of the World Internet Project, which looks at the effects of computer and internet technology.

He has also been a member of the executive committee of the Academy of Television Arts and Sciences and in the 1990s worked with major US broadcast networks under an anti-trust waiver to allow them to work together on programming issues.

Click here for more information and to get tickets (a measly $20, less than the price of a nice lunch).