More and more Kiwis are wandering around with fuzz on their upper lip, or showing their support for the guys who are.
It's not too late to sign up for Movember, which has become one of the charitable causes du jour among company teams competing to raise the most money and awareness for men's mental health and cancer.
The organisation has revamped its app and it's packed with most of the stuff you can do using the Movember website. That includes adding your daily mo pic (assuming you're a guy), exporting a film strip movie compiled from said images, checking out the global leaderboard and getting inspiration by gawking at other people's facial hair.
Among the rewards you can earn are a ticket to the 'gala parte' in Auckland on 29 November and platinum club membership if you raise a grand.
You can also use the app to share updates on social media, recruit your friends, ask for and make donations, and get health and style tips.
If you're doing Movember or want to get in on the act, the free iOS and Android app is a handy way to track your progress and show off while you're on the go.
It also mimics and cool 'Gen Mo' theme design chosen for this year's fundraising drive. At the time of writing New Zealand was eighth on the leaderboard with over 13,000 registrations and $563,000 raised.