Icehouse startup merges with tech and marketing partner

Icehouse startup merges with tech and marketing partner

Digital communications company LiveLinkConnect has secured a new route to global expansion by merging with the Australian business of London-headquartered Rocketseed, an email marketing provider.

Under the merger, the new entity Rocketseed Asia Pacific has territory rights to offer Rocketseed's products aimed at enterprise customers.

LiveLink CEO Jason Roberts - who is taking up the same role with the new company - says it will add its skills, technology smarts and capability to Rocketseed's existing Australian office. LiveLink co-founder Craig Pownall becomes chief technology officer.

"From IP that's been developed here, we now have a distribution channel to get that into a global environment," says Roberts. “With Rocketseed focused on the enterprise market, we now have additional scale, board expertise and a richer product set to support larger customers."

Rocketseed began whitelabelling LiveLink's email marketing offering as RocketLink about 18 months ago, says Roberts.

Rocketseed Asia Pacific wants to expand Australian staff numbers from two full-timers to six. Live Link Connect had seven staff in Auckland.

LiveLink started in 2010 at the Icehouse incubator in Auckland and Roberts says it is profitable in New Zealand, on average doubling or tripling turnover each year. He says it's made strong customer gains in financial services, where it counts about 35 companies as clients.

After the new entity expands it Australia it may expand into Hong Kong or Singapore, Roberts says.