Apple's big announcement overnight brought to reality the predicted introduction of the iPhone 5S and 5C and an overhauled operating system in iOS 7.
Set for global release from 18 September, the new OS has more than 200 new features, including Control Center to access controls with one swipe; AirDrop for sharing content with people nearby; real time photo effects with new camera app filters, and a redesigned Photos app with Moments - a way to organise photos and videos based on time and location.
The Safari browser interface has also been redesigned for full screen browsing, there's simplified search, integration with Twitter search, Wikipedia and Bing web searching in-app. The helpful voice-controlled assistant Siri even gets new male and female voices.
Apple has also revealed the launch of a free internet radio service, iTunes Radio, which it says has over 200 stations.
The newly-introduced iPhone 5S has the new A7 chip, designed to boost performance speed.
"With up to twice the CPU and graphics performance, almost everything you do on iPhone 5s is faster," Apple says.
The device has the M7 motion co-processor that gets data from its accelerometer, gyroscope and compass to share the workload of the chip and improve power efficiency. Apple also has new CoreMotion APIs for the co-processor so developers can build fitness and activity apps.
The 5S also introduces Touch ID, whereby users can lock the phone by touching the screen.
It was predicted before the announcement that the 5C would come in new colours, and Apple says it will be offered in blue, green, pink, yellow and white.
It's built on the younger sibling of the A7 chip - the A6 - and has a 4 inch Retina display. It also runs the new iOS 7 operating system. The 5C has support for up to 13 LTE wireless bands.