Strea.ma, the cloud-based web app that aggregates and displays social media activity - developed by Hawkes Bay digital marketing agency Mogul, will take centre stage in San Francisco early next month.
The timing is mint as America's Cup fever hots up in the city - Mogul will debut as the official social media display wall at the inaugural US Xerocon event. That will be closely followed by an appearance at Xerocon later next month.
Strea.ma hit local screens at Xerocon in New Zealand back in February and it's also been used by Auckland's Social Media Club.
Users can create real-time social content streams that Strea.ma's interface pimps for screens big and small.
Mogul co-owner Matthew Miller says this might be a large display wall, but Strea.ma has also been optimised for mobile. It uses responsive design based on HTML5 and CSS3.
It makes the most of the second screen trend, where people watch big events live and follow social chatter on their mobile.
It's currently free in beta, but paid plans are in the offing. Mogul has partnered with Amazon for hosting.
Miller says Strea.ma, which was developed in house at Mogul, was always designed as a global product.
"We're really confident it's going to do well in San Francisco. The real opportunity is the US and the UK because of the scale. Their events tnd to be alot bigger and well funded and there are alot more of them."
It began life as Strea.mr, but that would have forced the company to register in Mauritania, which holds .mr domains. There were no such rules for a Moroccan domain, allowing the aesthetically pleasing Strea.ma, Miller says.
While in San Francisco, Mogul will meet with Kiwi Landing Pad director Catherine Robinson and New Zealand Trade and Enterprise.
Strea.ma has been in development for about a year.