GeoOp hunts supplies for global expansion trek

GeoOp hunts supplies for global expansion trek

Kiwi mobile job management software as a service company GeoOp will use a private investment offer to find $8 million of new equity and is mulling a compliance listing on alternative stock exchange (NZAX).

It says there is unlikely to be a public share offer.

The company has already raised about $3 million capital since it started in 2009 and has more than 4000 paying users. Most users are offshore, with 56% in Australia and 19% in the US and Canada.

Chief executive Leanne Graham says the NZAX listing would pave the way for international growth.

"GeoOP aims to be the market leader in mobile job management for the trade and service sectors," says Graham, adding it's building an ecosysetm of telcos, GPS providers, accountants, partner apps and small businesses.

It currently integrates with Xero, Freshbooks, Unleashed, Navman and Snitch. In June it signed to distribute Telstra's T-Suite business apps platform and has offices in Sydney, Melbourne and the UK.

Graham is the co-founder of business management software firm Enprise and the former country manager for Xero. She's invested over $700,000 in GeoOp.