Dunedin businesses launch DunedinOnline.co.nz

Dunedin businesses launch DunedinOnline.co.nz

A group of Dunedin businesses has launched a new website designed to showcase wares that are unique to the city.

DunedinOnline.co.nz, which is run by a collective called Dunedin Online Traders–or DOT–is not just a list of retailers and products, but also includes daily news from featured stores and profiles the people behind the companies.

The idea for the website came from husband and wife team Sam Clarkson, an Emmy-nominated creative with his own web design business, and Emily Cooper, co-founder and designer for Silkbody Clothing.

The website was designed by Clarkson's company, Clarkson Design.

"It all happened rather quickly from conception to delivery," says Cooper. "Conception was maybe four months ago."

The website has 33 retailers involved at launch in all kinds of product categories, but the original concept was meant to be limited to fashion retailers.

“DunedinOnline.co.nz started out as an idea to showcase Dunedin fashion retailers in one easy-to-find place. This seemed like a good idea until we realised it didn't have to be restricted to fashion, that Dunedin has a plethora of interesting things available to buy online that punters should know about,” she says.

Cooper says some retailers have wanted to sign up, but have been turned down because they do not sell their products online.

"That’s the condition of being listed on there. You have to be able to click through to a shopping cart functionality and actually buy something from their site," she says.

Cooper says the companies involved are new to the internet, and that other business owners were grateful for the idea.

"With DOT we can support one another, share knowledge and attract benefits for our group's members. We are excited about where this idea will be taken next.”