Timely investment from Rowan Simpson pours fuel on startup fire

Timely investment from Rowan Simpson pours fuel on startup fire
Appointment management startup Timely has received the Rowan Simpson nod of approval – along with an undisclosed chunk of capital from the technologist and investor – going towards accelerating the fledgling software company.

Appointment management startup Timely has received the Rowan Simpson nod of approval – along with an undisclosed chunk of capital from the technologist and investor – going towards accelerating the fledgling software company.

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Simpson is a co-founder of Southgate Labs and an investor in Xero, Vend and Fishpond. Timely co-founder and Dunedinite Ryan Baker says the startup has been "grooming" Simpson since it launched last year, hoping to get him on board as an investor and mentor.

Timely founders Ryan Baker, Will Berger and Andrew Schofield

"We're growing and Rowan has experience in startups at this stage with Xero and later on Vend ... He's the perfect person to bring into the business right now," he says.

Baker says the fresh influx of capital is enough to help support Timely for the next 18 to 24 months. The focus is on growth through new hires and expanded marketing.

Timely has a team of six and has just recently brought on board a new hire to look after support and Timely's community. Baker says sales, support and development are key focus areas, but as he and co-founders Will Berger and Andrew Schofield all have development backgrounds that part of the business can wait a bit longer for reinforcement.

"We all wear lots of different hats ... we're focusing on overcoming our relative obscurity and increasing our presence in larger markets," says Baker.

"The money will help us pour fuel on the fire and get this thing taking off in a big way."