NZ Herald and NZ On Air have given new life to a cartoon strip from the Herald's now defunct music magazine Volume, taking it from paper to an animated web series called Hook Ups.
The 10-episode web series follows twins Kowhai (voiced by Jessica Hansell) and Monty (Rizvan Tu'itahi) on their quest for musical fame in Aroha Bridge (a play on Mangere Bridge). Madeleine Sami and Frankie Stevens also make appearances as the twins' parents. The first episode can be seen here.
The series is the brainchild of Hansell, who is a musician herself going by the stagename Coco Solid. The show is produced by Fumes Production, which was behind TV3 comedy Super City. The illustrations are done by Don Brooker.
Hook Ups launched last Thursday along with an accompanying iOS app. The app lets users collaborate with friends to create simple music tracks which can be shared with on Facebook and through SoundCloud. If they're really good, the songs can be submitted and featured in the soundtrack for the next week's episode.
Hook Ups received $44,950 of funding from NZ On Air last year towards the 10 three-minute episodes. The show airs every Thursday at 4pm on the NZ Herald website and is ad-supported.