Vend sets up shop in Australia with new Melbourne office

Vend sets up shop in Australia with new Melbourne office

Cloud point of sale provider Vend is opening an office in Melbourne this week, adding a third location for the company along with its Auckland and San Francisco offices.

(Pictured: Fallon Savery)

The Australian team currently consists of one person, Fallon Savery, who will work from Xero's Melbourne office as Australian sales manager. Vend says the company will get its own space as the team in Melbourne grows.

Australia is a vital market for Vend, CEO and founder Vaughan Rowsell says it and the US are neck and neck in terms of growth. More than a third of Vend's 300 resellers are in Australia, he adds.

"It's a really exciting market for us. Australia is a nation of small and medium retailers. In recent times there's been a move away from big box retailers, which is good for the small guys," says Rowsell.

Rowsell says having staff on the ground gives the company better opportunities to work with resellers and business partners like PayPal, which has an Australian presence also.

"It's a real advantage being able to work in the same time zones," he says.

Fallon's new role includes building the team in Australia. Rowsell says the company wants to have 10 people working in Australia by the end of the year, with a mix of locals and Vend veterans from among the company's 37 Auckland staff.

"We have to be careful with how we set up in other countries. We are a very culture driven organisation, and our culture is quite unique. I'd love to see some of our team members go over there to take that environment with them," says Rowsell.