TVNZ finally launches OnDemand iOS app

TVNZ finally launches OnDemand iOS app

It's been more than a year in the making, but TVNZ has finally launched its OnDemand app for iOS, meaning Shortland Street and Seven Sharp is now viewable across iPhone and iPad.

The app is relatively simple, featuring an image-centric catalogue with filtering by show name, genre, and time. A catch up calendar keeps users up to date about what shows are on, and when the next episode will be available for on demand consumption.

Adaptive streaming plays different quality versions of shows depending on whether the user is on 3G or viewing over wifi, and a specific bitrate is available for Retina devices which have a higher pixel density than standard displays.

We spotted the app at Telecom's 4G trial launch event earlier this month, during which the app was under Apple's review process.

UPDATE: Twitterer Kris Bainbridge points out that the app currently doesn't work over Air Play due to digital rights management issues, meaning you can't hook it up to your TV via an Apple TV. 

A hopeful TVNZ does say it "hopes to be able to at some point in the future."

What do you think, was it worth the wait or do you expect more of your on demand viewing?