The creators behind Microsoft, Facebook, Twitter, Valve and other global tech giants, along with a sprinkling of mainstream celebrity-turned-tech entrepreneurs like Will.I.Am star in a new video promoting programming as a part of school curricula.
Called "What most schools don't teach", the video explores how these well known technologists got into the world of development, and what opportunities there are out there for kids aspiring to do the same.
It's musician Will.I.Am (now studying coding himself) who puts the importance of the message across most clearly.
"Here we are in 2013, we all depend on technology to communicate and none of us know how to read and write code," he says.
The video is produced for Code.org, a US non-profit aimed at teaching children the basics of programming. In New Zealand there are similar initiatives set up to get kids thinking about technology as potential careers.