Big data is big business, so it seems only fitting to have a big book explore and explain how the massive amounts of data we create everyday affects the human condition.
Writers Rick Smolan and Jennifer Erwitt, the team behind the best selling Day in the Life series of photo books, authored The Human Face of Big Data as part of a big data research project by the same name, funded by technology giant EMC.
Through photography, infographics, and expert interviews - the book shows how much the flow of information has transformed the lives of everyday people.
Today we're giving away a limited edition copy of The Human Face of Big Data to a lucky Idealog reader. To go into the draw, tell us how you use big data tools or information for work, study or play in the comments section below.
The winner will be drawn on February 1. (Note: New Zealand shipping addresses only.)