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Innovators Awards 2012: Media winner, Booktrack

Innovators Awards 2012: Media winner, Booktrack
booktrack winners 2012 innovators awards

Booktrack launched to plenty of fanfare over a year ago, which we covered in a story online. Backed by Facebook billionaire investor Peter Thiel, Facebook's director of global creative solutions Mark D'Arcy and cofounder of the Hyperfactory Derek Handley, Booktrack is an app that matches music, sound effects and ambient audio to e-books, keeping pace with the user word for word.

It was created by New Zealand brothers Mark and Paul Cameron, who believe it will alter reading for the masses and appeal to a younger readers with its immersive, "movie--like" experience.

Handley, who is also chairman at Booktrack, describes Booktrack as audio 3D.

While he was not initially convinced, seeing a demonstration firsthand changed his mind.

“From a business perspective it’s one of those paradigm shifts that you rarely come across. Ten or 20 years from now it will be absurd to think of creating a book without a Booktrack, it’ll be like creating a movie with no sound.