One app, 480 pages, 1,500 photos, 17 road trips. New Zealand Journeys ($13.99) visually profiles 17 routes through the heartland of New Zealand, with journey illustrated with top-end photography. Integrated Google Maps with directions and links to third-party websites offer additional information, creating a guide of sorts for travellers equipped with an iPad.
Photographer Steve Bicknell (who helped shoot the first in the 100% Pure NZ series) designed and built the app, producing it through Adobe DPS and InDesign. He "got out of the ad racket" and bought a luxury fishing lodge in the South Island around 10 years ago, when he decided to create a picture guide of the country in response to general ignorance about New Zealand. After selling up, he and wife Penny went on the road for two years driving and flying around the country.
"Penny was the pilot whilst I dangled out of the door taking the aerial pics," he says.
With her as editor, they pulled the iPad app together with the help of other open-source information and his own images.
“People can see these aren’t standard stock shots. Many of our most interesting photos are off the tourist track or aerial images.”
A version for our southern (and some would say more beautiful) island is coming soon.
"The market is anyone who is interested in New Zealand, the place and the aim is to inform people on how fantastic the country is – not just a place to bungy jump! We see the target market as being overseas and domestic – travellers, potential travellers and arm-chair travellers too," he says.