Inspired by the gameplay of Draw Something, Kiwi entrepreneurs Tristan Holman (who runs a consultancy called Flashgun in the UK) and Brett Hancock (who heads up Born Digital) are hoping to follow in the hit app's footsteps with their own game, Act A Word.
The app uses Facebook to populate your friends list, and you have seven seconds to act out your chosen word using the front or rear camera, which then gets sent to your friend to guess.
The other unique aspect to the game is that you actually get to see your friends face every time you play, so for people playing across the world, Hancock says it’s a fun way to virtually catch up.
He says they spent three months of their spare time developing the app and the free version was made live in the app store on November 12. And while downloads are still pretty low at this early stage, it already has users in more than 25 countries, so, with a bit of Facebook advertising, he's hoping it will start to spread organically now.
This story originally appeared on StopPress