Messy, stressful and nasty, car prangs are a reality of modern life, and dealing with the aftermath a necessary evil. So it's not entirely surprising that Tower says the response to its Claim4Car app, launched in late July, has been "really positive".
Claim4Car for iOS devices lets you preload details about your vehicle and drivers, and then walks you through the key information you need for an insurance claim. It prompts users to create an incident report including driver and vehicle information, capturing and storing photos, recording damage via a diagram, and mapping the location of the accident using GPS. Tower customers can send information straight from their device to start a claim, and anyone else can send their PDF report to an email address.
Tower head of marketing Mark Savage says after seeing other similar ideas around the world, Tower saw an opportunity to pilot this in New Zealand as smartphone penetration increases.
Development, which was done by Marker Studio, took a couple of months, and partway through the process, he says the decision was made to extend the app to the general public.
Tower wants to get as many people using it as possible (he says it's had hundreds of downloads so far) and make sure the app is "adding value".
Tower will review how it's doing three months after the launch date and will look at developing it for other platforms or even embedding it within the Tower website depending on demand, he says.
Tower managing director Rob Flannagan says the company wants to make life easier for customers.
"Claim4Car goes some way toward honouring that commitment. We know customers connect with companies in different ways than they did five years ago and we need to ensure we are meeting those expectations."