All-you-can-eat broadband packages are common overseas, though local ISPs are slowly ratcheting up their data offerings. But Flip, which launches today as part of the Callplus/Slingshot network, is playing down at the other end of the spectrum, targeting students and casual users with a mere 5GB and home line plan.
'Hungary has cheap home line and broadband. Now you can too', promises the Flip website.
The Flip service will be available in the main centres. It's contract-free, but there is a $49.95 installation fee. The base plan includes 5GB of data, free local calls, and calls to national, overseas and mobile numbers charged at 20 cents a minute.
Extra data packs can be bought for $5 for 2GB, $10 for 10GB and $20 for 15GB, and can be used over a space of 12 months (they don't expire at the end of the month).
"Flip is not your typical telco. We want to shake the market out of its complacency, give people the ability to manage their own accounts online and be in control of their costs,” says Scott Hoogerbrug, head of marketing at Flip.
He adds that prepay online services will make it easier for consumers to budget and avoid the risk of ‘bill shock’ at the end of the month.