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NZ On Air steps up to the digital plate

NZ On Air steps up to the digital plate
NZ On Air digital media fund

Thought NZ On Air was all about broadcasting? It's branching out with a new digital media fund, offering $1 million for a few "substantial" projects through DMF Kickstart, and $400,000 for smaller initiatives through DMF Ignite.

According to chief executive Jane Wrightson, digital funding would mainly focus on special interest audiences because there are fewer mainstream broadcast options for niches.

For starters, this year the Kickstart Fund will prioritise projects with content relevant to Pacific audiences in New Zealand.

"While our main focus is on broadcast audiences, we know that digital is a vital extension of local content production. With this fund we hope to encourage and support the creation of new and diverse local content for targeted audiences."