A lesser organ than the one you’re currently eyeballing recently led not one, but three, of its front pages with a scientifically produced list of New Zealand’s Top 50 Twitter users (followed up by another 25 submitted by readers).
Social media ran hot in the days following, with tweets, posts and quite possibly pins divided between the on-the-list humblebraggers and the outside-the-tent listbaggers. The truth probably lies somewhere in the pages of Dr Seuss’ The Sneetches, but it’s not the truth we’re concerned with today – it’s statistics.
Step into the same room as a social media expert and you’ll be besieged with them in the manner of a medieval castle with crusaders at the gates. But who to believe? Some social media statistics can be pretty average, and the data’s road from Xcel to PowerPoint can involve more massaging than a drunken sailor’s stagger along K Road.
So give that Twitter feed the bird, shaddupa your Facebook and throw a spanner in your Yammer as Idealog presents the only guide to social media statistics you’ll ever need.
Not all of us tweet what we had for breakfast
We should probably add The GC to this list
The perils and pitfalls
Somebody start one of these already
And of course, the requisite hot-or-not ranking