The internet and innovation continue to change everything around us, and the current wave seems to be changing the way we consume and discover media. To me, it’s the most exciting time to be alive. As an artist on the internet, it’s extra exciting.
An artist has two motivations: creation for the sake of creation, and sharing for the sake of connecting with the world. And now that the infrastructure of the internet has been built, it’s time for the cultural wave to layer upon it – an era of creativity. More people come online every day, and they want to be inspired with art and ideas. We’re in the middle of the Neorenaissance.
For me, Google+ has proven to be an ideal platform to extend my digital self to new audiences. Here are a few of the techniques I’ve found to be successful on Google+ – though you’ll note that as these social networks become more and more “human”, a lot of this stuff is just common sense.
Great content does the work for you
If you make awesome stuff,
the internet will eventually find you. It doesn’t matter whether you’re a
photographer, a painter, creating recipes or sharing ideas. Google+ makes
sharing so easy and natural that if you make interesting, original content,
folks will pass it around without much effort on your part. This is how a
painter named Daniel
ended up with over 1.5 million followers on Google+. He shared his work online,
hosted hangouts where he taught painting, and continued to engage on a human
level until his work was noticed and spread around. Social media is
basically word-of-mouth, on steroids.
Stay fresh and don’t be annoying
Be totally authentic and brutally honest. The internet can sense a
“faker” in a New York minute. You don’t have to “pretend” to be yourself. Keep
the authenticity going with fresh ideas, thoughts and creations at regular
intervals. To me, more than three or four posts per day can be a bit annoying. Also, I
try to do things that are exclusive or “first” just to Google+, so people there
get special treatment and keep coming back for more.
Engage and respond – online and off
Building relationships is a
two-way street. Don’t just ask questions, but answer questions when you get
them. Once your audience reaches a certain size this gets a little
difficult, but always try your best. I’ve taken to organising Photo
when I visit various cities around the world – photography enthusiasts meet up
in the real world to take lots of photos and spend time together, then we post
all our photos back online. We’ve even done three in New Zealand already,
in Auckland, Christchurch, and Queenstown (with more to come!) It’s a great way
to strengthen the relationships I make online, and meet new people who I can
add to my circles online.
Just hang out
I meet all kinds of wonderful and interesting people
through Google+ hangouts, which let up to 10 people join a live
video chat conference. I hold a series
of regular Hangouts on Air on photography called Trey’s Variety Hour (I set the
topic and invite folks to join; it’s been a great way to make new friends
and connect with fans) and publish them directly to my YouTube live channel. There’s nothing like face-to-face
interaction to get to know people, have meaningful discussions and share ideas
back and forth. You can give your fans a behind-the-scenes look at your
creative process or use a Hangout to unveil your latest news.
Add a +1 button to your website
I consider my main site – my digital
motherlode – to be my daily photo blog. I put a +1 button at the top of all my
posts so that people can share them and/or click the button to show their
approval. When people +1 my posts, this tells Google that my article has
valuable content, which improves my placement in search results. The +1 also
shows up next to my sites in Google search results, making it more personal and
appealing to users. Adding the +1 button is as simple as adding a small snippet
of code to your website (instructions here) and lets you carry user recommendations across
Overall, I think it’s best to use Google+ with a childlike sense of fun and experimentation. It’s still the Wild West of the internet, and all of your traipses into social media should be approached with a with the end goal of having fun. Don’t just sit there and worry about promoting this or promoting that. Find a bunch of inspirational and interesting people to circle and follow their streams to see how they are engaging with the digital world. Then use that inspiration to make your own world more engaging.
Trey Ratcliff is a travel photographer and author of the blog Stuck in Customs who recently moved with his family to Queenstown. With almost three million people subscribed to his posts on Google+, Trey is the most-followed Google+ user in New Zealand