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Audi opens wholly-digital car showroom in London

Audi opens wholly-digital car showroom in London

Audi has opened the doors on what's thought to be the very first all-digital car showroom, allowing customers to see full-size, photo-realistic vehicles with every possible option and specification on massive screens.

Located in the heart of London, the digital car showroom aims to show every single Audi model in virtual digital form.

These smaller showrooms, which don't need to house actual cars, enable Audi to have a presence even in areas where real estate is scarce or overly expensive.

According to the BBC, Audi will open more than 20 similar showrooms globally by 2015 and other carmakers are expected to follow suit.