In this day and age it's hard to believe not all businesses are online, but MYOB research shows that as many as two-thirds of Kiwi companies are holding out. In conjunction with Westpac, it's launching GetOnline.co.nz , a new initiative to make free websites available for all New Zealand businesses for a year.
"Having a website allows you do business in your sleep. Stay open 24/7 and never miss a customer with this free* solution from Westpac and MYOB," the website boasts.
Powered by the MYOB Atlas website builder, New Zealand businesses can use GetOnline to create a website, including e-commerce capabilities; claim a personalised domain name with matching email address; deploy a mobile version of their website; create a payments page to accept invoice payments online; and integrate with various social networks.
In the second year businesses have the option of renewing from $5 per month, and beyond that will need to renew their domain names at their own cost.
Westpac and MYOB want to see 10,000 New Zealand businesses, especially SMEs, get a web presence up and running in the coming year.
“With so many Kiwis using the internet to research services and products before buying it’s imperative a business has a suitable online presence to be competitive," Westpac New Zealand’s chief executive, Peter Clare, says.
According to the latest MYOB Business Monitor, only 32 percent of New Zealand businesses have a company website despite 80 percent of Kiwis using the internet to research products or services before they buy, and that companies that are online enjoy up to 30 percent more revenue as a result.
MYOB chief executive Tim Reed says the options available through MYOB Atlas give businesses another channel to market and access to a number of features that can help them transform the performance of their business.