This week's Florence + the Machine’s charity gig will be broadcast live on YouTube – and users will be able to personalise their viewing experience through multiple angles and viewpoints throughout the stream.
Multiplatform music content specialist LoveLive and Island Records have partnered with HP to host a multicamera live stream on HP's YouTube channel of the concert for the Teenage Cancer Trust.
The entire performance will be captured by seven high-definition cameras, enabling a multi-angle interactive experience which will be streamed live on HP’s official YouTube channel on April 3.
Online viewers will be able to pick, choose and switch their preferred camera angles during the course of show from four distinct streams: the
director’s cut, the vision-mix of all seven cameras; a wide shot of the
venue, encompassing the entire stage setup; a close-up shot of Florence,
tracking her movements throughout the concert; and a shot encompassing
various instruments and detail – from the piano and harp at front of
stage to the orchestra and the venue.
According to Access All Areas, LoveLive's Asia-Pacific division, the concert will be available to Kiwi viewers from 6am on April 4 (the band take the stage from 7.30am).
“This gives Kiwi fans a fantastic chance to see Florence + The Machine before the band arrives here and the opportunities to interact with the live event will be second to none," said founder Tim Richards.
"Viewers in the APAC region can secure themselves front-row seats to a multi-platinum artist free of charge."
He wasn't aware of any similar precedents.
"I'm not aware of this having been done before," he said. "We thought that it would
give the audience a more realistic virtual experience of the show."
Richard Cohen, LoveLive chief executive, said: “We wanted to give fans an incredible, interactive viewing experience, all from the comfort of their own living room.
"This event – which will offer consumers the control to watch exactly what they want, when they want – really is as close as you can get to being in the crowd, for what we’re sure will be another amazing performance by Florence."