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GrabOne embraces real-time, location-based offers

GrabOne embraces real-time, location-based offers

GrabOne is expanding its daily deal model with vouchers for real-time offers sent to consumers' phones based on their location.

Launching in Auckland today and in Wellington on February 8, GrabOne Instant allows users to simply enter their location to view food and beverage or entertainment deals for nearby businesses, and are refunded if they don't have time to redeem the voucher.

Merchants can upload deals via Android tablets (provided to those running Instant deals) and GrabOne says as the service expands across New Zealand, more and more retailers will have access to these tablets. They will have control over the deals, including making the deal a once-off or regular occurrence and managing the timeframe and volume available.

GrabOne marketing director Campbell Brown says the app allows users to explore new offers close to where they live, work or play.

“There are many businesses, particularly eateries, that could pack in a few extra customers over the lunch period. For example, Instant allows merchants to attract customers who are in the neighbourhood looking for dining inspiration and gives our customers great deals wherever they are."

GrabOne is currently looking for 150 users to gift $150 GrabOne credit to spend on Instant and a ‘Lunch on Us’ offer (rolling out in Wellington from February 8) with $5 credit.

Last month GrabOne announced record sales via mobile purchasing and is aiming for mobile sales to make up 25 percent of total sales by September.