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Ticketek joins the paperless movement

You’ll no longer have to worry about your ticket ending up in the wash with the launch of Ticketek's new mobile ticketing system.

Ticketek customers can now browse, buy and receive tickets on their smartphones, eliminating the need for physical passes. Tickets can also be sent to friends' phones in the case of group purchases.

While at some events, quoting a reference number is enough to get you in, paper tickets are still the bastion of the industry.

Ticketek New Zealand managing director Brendon Bainbridge said consumers would no longer need to pick up tickets from a box office or wait for them to arrive via post.

“Ticketek mobile tickets offer customers the ultimate convenience by letting them purchase tickets and receive them via a link within a text message. Our customers can now browse, buy and receive tickets on mobile. It is the most advanced end-to-end mobile ticketing solution in New Zealand.”

New Zealand Cricket has enabled mobile ticketing for the upcoming 2012 National Bank Cup and the Vodafone Warriors will also use the system to sell tickets for upcoming games.

Vodafone Warriors chief executive Wayne Scurrah said the technology made it easier to manage patrons on match day.

Many customers turned up without a ticket and could now bypass the box office altogether by scanning a barcode (linked to from Ticketek's text message) at the turnstiles.