New Zealanders all over the world may soon have a new way to promote their Kiwiness online with a .kiwi domain name.
Dot Kiwi Limited, registered in New Zealand and formed by a group of expats based in Vancouver, has applied for the .kiwi domain. If successfully secured, the new domain is expected to be available for individuals and organisations to purchase in early 2013.
The application is under ICANN's (Internet Corporation for Assigned Names and Numbers) new generic Top Level Domain (gTLD) programme.
Last week ICANN began taking bids for new suffixes beyond the traditional ones such as .co.nz or .net.
They don't come cheaply, however, however, with application costs in the six figures.
DKL will be donating a percentage of revenue and pre-tax profit made from the sale of .kiwi to the Christchurch rebuild via a trust to be chaired by Sir John Hansen, a former High Court judge.
DKL chief executive Tim Johnson says this will be a way for Kiwi businesses to show their roots regardless of where they are in the world.
"We believe .kiwi provides a sustainable solution to the need for on-going fundraising for the Christchurch rebuild. It also provides a solution to the notable lack of choice for names in the somewhat isolated New Zealand domain name market."
DKL director Peter Dengate Thrush said .kiwi offered a new option to customers wishing to be associated with New Zealand online, or via their email address.
"The domain will offer New Zealand organisations and individuals greater choice, branding creativity and the opportunity to differentiate themselves from competitors, providing them an exciting way of proclaiming their identity online."