Emptying one's bladder is a pretty straightforward proposition. Get in and get out of the bathroom as quickly as possible. But Captive Media wants to encourage male patrons to linger at the urinal. How? Video games, of course.
The British company has developed a urinal mounted, urine-controlled console for men. When not in use, the screen displays advertising, but when it detects a person, it switches over to active mode.
Games include a skiing challenge (On the Piste), a trivia game (Clever Dick) and a firefighting challenge (Hosepipe Hero).