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Can't buy IE love: Microsoft tries to woo back browsers

Trounced by the collective might of Firefox, Chrome and Safari, Microsoft has launched a desperate attempt to revive Internet Explorer's appeal, as ReadWriteWeb's Joe Brockmeier writes.

Trounced by the collective might of Firefox, Chrome and Safari, Microsoft has launched a desperate attempt to revive Internet Explorer's appeal, as ReadWriteWeb's Joe Brockmeier writes.

Somewhere along the line, Microsoft went from being the 800-pound gorilla in the browser market to begging users to switch back to Internet Explorer. Now, Microsoft is running a "where's the love?" campaign to offer "free stuff" for users who download IE9. After all these years, hasn't Microsoft learned yet that it can't buy love? Is the company capable of competing on features at all?

While IE may hold a lead over Firefox, Chrome and Safari individually, it'strounced by the trio overall. Depending on which stats you believe, IE holds a very slim majority (50.9 percent according to Net Applications in September) or just more than a third of the market (35.5 percent according to Wikimedia in September).

So Microsoft is responding not by improving IE and making it a must-have for users, but by trying to spend the competition into submission. Microsoft is offering "gifts" for users who use IE9 to visit certain sites like Grooveshark, Hulu, Vimeo and Fandango. If you visit the IE9 Holiday Page from Windows 7 using Chrome or Firefox, you'll get a come-on to upgrade. If you use something else, you'll get a page telling you to go to Windows 7.

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