Blackberry has released five new devices – but will it be enough to claw back market share?
Research in Motion announced five new BlackBerry smartphones, the first to run its new BlackBerry 7 mobile OS, in a bid to recapture market share and inject some new excitement into the company's products.
The new smartphones, RIM's first new handsets in nearly a year, each utilise touch screens and include two new BlackBerry Bold models and three new iterations of the BlackBerry Torch.
Last month, RIM announced that it was cutting 2,000 jobs and shuffling some of its top executives into new roles in a reboot to better combat the Google's Android and Apple's iPhone, which have been eating into BlackBerry market share for months. In June, RIM also reported a 12 percent drop in quarterly revenue during its fiscal first quarter.
"This is the largest global launch of BlackBerry smartphones in our history," Mike Lazaridis, RIM's president and co-CEO, said in a statement. "The BlackBerry solution offers a best-in-class mobile communications experience that customers love, and we think they will be thrilled by the faster performance, enhanced browsing and richer multimedia delivered by these powerful new BlackBerry Bold and BlackBerry Torch smartphones."