2009-10-06 16:31:11 // Chris Tobias
// Idealog #23: celsias
John Key is doing his best to scythe sustainability from the government dictionary—and maybe he’s right. The S-word has baggage. It's about disagreement, good and bad science, frugality and fear. Chris Tobias suggests how to move beyond the arguments.
2009-10-02 11:23:14 // Matt Cooney
// Idealog #23: features
We pay for the Herald, but not for its website; we’ll give money to Sky while we let the state-owned TVNZ struggle. As business thinkers proclaim the age of the free and Rupert Murdoch heads a fightback, Matt Cooney asks if we really know the value of a dollar. Plus keep on giving.
2008-05-16 10:35:57 // Jehan Casinader
// Idealog #15: features
New Zealand has the fastest-growing fair trade market in the world, but as corporates like Starbucks catch the Fair Trade bandwagon, savvy advocates of ethical consumerism can see a day when the goodwill is gone. By Jehan Casinader
2009-09-25 08:57:33 // Mike Booker
// Idealog #23: celsias
Johnny Rotten once mocked the Queen; today he saves his sneer for New Zealand butter. Our key export markets are increasingly in the grip of environmental and social activism, led by a virtuous circle of consumers and supermarkets. Some Kiwi exporters are on to this rapidly growing and mutating phenomenon. Others, Mike Booker discovers, haven’t a clue.
2010-04-01 07:43:05 // Ben Corban & Dean Poole
// Idealog #26: features
As Yogi Berra once said, “You can observe a lot by watching.” Dean Poole and Ben Corban, co-founders of Alt Group, would agree. On a European jaunt to pick up a coveted grand prix prize at the red dot design awards, they kept a detailed travelogue. Here are their top five observations and predictions for the year ahead.
2009-12-11 09:58:45 // Mike Brown & Natasha Lampard
// Idealog #25: interact
Webstock 2010 is nearly upon us. Webstock’s senior VPs reflect on past glories—and those yet to come.
2009-08-07 12:59:25 // James Hurman
// Idealog #22: features
Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.
2009-07-28 10:26:21 // Matt Cooney
// The Idealog Blog
Barry Colman invited a firestorm when he announced that the NBR would stop publishing all its content online for free, and instead would save some of its material for paid subscribers. A week later, how’s he doing?
2009-03-27 11:29:58 // Jamie Cullinane
// Idealog #21: features
Of all the differences between people, one factor has a greater bearing on income than any other: intelligence. And IQ scores show that each generation is getting smarter. Jamie Cullinane examines the rise of the smartocracy
2007-07-18 23:00:00 // Gena Tuffery
// Idealog #10: features
Two Wellingtonians have written a guide to the dreams, desires and dislikes of our fellow Kiwis, using well-known cities, towns and suburbs to identify our ‘tribes’. Gena Tuffery reckons she learned a lot reading 8 Tribes (but then she would say that—she’s apparently a Grey Lynn gal)
2009-09-11 10:02:11 // Matt Suddain
// Idealog #23: features
It’s 30 years since the release of the Sony Walkman. Matt Suddain tracks the evolution of portable music—and the complaints of those who wish it would go away.
2009-03-16 10:36:40 // Dianne Gardiner, Keith Macky & Stewart Forsyth
// Idealog #20: workshop
Surely there’s never been a generation quite so headstrong, self-centred, clever and so demanding?
Zenetics on Honey money: A IP issue is how to determine value. Sometimes infringements of IP law are actually to your benefit. Obvious copying --that screams "RipOff" often reminds the consumer where real value ...
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John on Radiohead: For the fans, by the fans: Bleh... NIN fans did it first two years ago and with much higher quality http://www.thisoneisonus.org
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Charles on Do what you will with that bear: @Peter you think? I thought it was fairly average in comparison. The Hell campaign felt less ad like and more like a genuine choose your own adventure. The number of ...
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Greenwashing facts on How to avoid greenwash: There are two big dangers with this kind of misleading green marketing. The first is that consumers will take green product labels at face value, and assume that they're making ...
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Peter on Do what you will with that bear: This is pretty cool! Same kind of thing as the Hell Pizza campaing, but taking it to the next level.
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Steve on Bottled inspiration: Next time you're in Barcelona make sure you stay at the famous Hotel Palace where Antipodes is stocked in the mini-bars and served in the restaurant.
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The Seminar Series offers writers at all levels, and from all interests and backgrounds, the opportunity to come and listen to fascinating and accomplished authors and speakers; as well as participating in writing and discussion workshops.
A IP issue is how to determine value. Sometimes infringements of IP law are actually to your benefit. Obvious copying --that screams "RipOff" often reminds the consumer where real value ... …
Bleh... NIN fans did it first two years ago and with much higher quality http://www.thisoneisonus.org …
@Peter you think? I thought it was fairly average in comparison. The Hell campaign felt less ad like and more like a genuine choose your own adventure. The number of ... …
There are two big dangers with this kind of misleading green marketing. The first is that consumers will take green product labels at face value, and assume that they're making ... …
This is pretty cool! Same kind of thing as the Hell Pizza campaing, but taking it to the next level. …
Next time you're in Barcelona make sure you stay at the famous Hotel Palace where Antipodes is stocked in the mini-bars and served in the restaurant. …