2012-02-09 12:57:14 // Ben Fahy
For a utility company, Meridian Energy has released some consistently good ads over the past couple of years and created a point of difference by loudly banging its renewable energy drum.
2012-02-07 10:47:14 // StopPress Team
Directing collective Special Problems has gotten on board with The Sweet Shop to execute commercial and branded content work worldwide.
2012-02-03 10:02:19 // Idealog
Measuring the effectiveness of social media campaigns is something marketers have been grappling with for some time.
According to a survey of more than 700 marketers worldwide, however, a quarter are looking at increases in revenue, while 38 percent count raw increased “likes,” comments and interactions on Facebook.
2012-02-01 11:39:11 // Idealog
// The Idealog Blog
Where there's Hell Pizza, there's drama, and the ever-controversial chain is now under fire for using fake-blood filled syringes in a promotion.
2012-01-31 11:47:39 // Siobhan Leathley
| 1 comment
As Brancott Estate rolls out a contemporary new look across its entire wine range, it's also releasing a new app bringing together the worlds of wine and entertainment via QR code.
2012-01-27 09:25:54 // Siobhan Leathley
// The Idealog Blog
Tourism Australia has released a list of 100 'must-do' activities to mark Australia Day in New Zealand in a bid to get Kiwis enthused about crossing the Tasman on their next holiday.
2012-01-24 16:43:14 // Siobhan Leathley
// The Idealog Blog
Lemonade Design is by no means a newbie to the design game with several prominent clients including Eden Park, Jucy Rentals and Burger Fuel under its belt – so it’s no surprise the agency was the clear choice for cheeky new ice cream brand Holy Moly.
2012-01-20 09:58:50 // Siobhan Leathley
// The Idealog Blog
| 4 comments
We Kiwis aren’t the clean, green, recycling machines we think we are: 77 percent of plastics go unrecycled each year, resulting in 252,000 tonnes of plastic waste in our landfills. And SodaStream has decided to tackle this head-on with a bit of a PR stunt aimed at giving us a wake-up call about what all that rubbish looks like.
2012-01-18 15:00:00 // Vaughn Davis
// Idealog #37: now
| 9 comments
Vaughn Davis joins Kieren Cooney for a coffee and retrospective deconstruction of his 18 months in one of the nation's top marketing jobs.
2012-01-12 16:07:02 // Siobhan Leathley
// The Idealog Blog
| 5 comments
New Zealand’s increasing levels of obesity and Type 2 diabetes can be linked to fast food corporations sponsoring charities and sports events, according to Waikato District Health Board.
2012-01-12 12:09:39 // Idealog
Colenso BBDO Auckland has been picked as the fifth best agency in the world, as well as best direct agency with the best ECD.
2012-01-11 17:25:11 // Kaleb Francis
// The Idealog Blog
| 9 comments
IntoNow, Shazam, Twitter and YouTube have managed to successfully merge the offline and online worlds.
2012-01-06 14:02:24 // Idealog
| 1 comment
It's been two years since the ill-fated iSnack 2.0 fiasco, but Vegemite is once again messing with its name.
2012-01-05 15:03:30 // Andrew Lewis
// The Idealog Blog
Those aged over 45 account for a massive chunk of consumer spending. So why don’t marketers and advertisers ever attempt to connect directly with them?
2011-12-19 16:01:14 // Idealog
// The Idealog Blog
‘Stay the night. Steal the art’. That's the slogan employed by one of the Art Series Hotels in Melbourne, where guests are encouraged to attempt to steal a hidden piece of artwork.
2011-12-16 14:25:09 // Cath Winks
| 2 comments
Powerful, emotive and starkly original, Publicis Mojo‘s latest multi-platform campaign for Greenpeace is a simple yet stunning piece of PR, incorporating everything from pop-up art galleries to support from Radiohead.
2011-12-15 16:08:19 // Idealog
| 4 comments
More and more companies are waking up to the imperative of social responsibility – but the golden age of the sustainability label is over, a report by London consultancy SustainAbility has concluded.
2011-12-15 09:21:33 // Siobhan Leathley
| 2 comments
Tauranga's newest bid to step up economic development comes in the form of a campaign showcasing some of the region's most successful and innovative companies.
2011-12-15 09:08:34 // Idealog
Are you an event planner looking for someone with cash to throw your way? Then rejoice, for Auckland Tourism, Events and Economic Development (ATEED) is calling for applications from parties looking for sponsorship of major events.
2011-12-13 12:41:49 // Penelope Whitson
// The Idealog Blog
| 8 comments
As anyone who’s had a bad dentist knows, the good ones are worth travelling to.
2011-12-13 12:35:14 // Ben Fahy
| 3 comments
And as the global sports giant shifts its focus away from rugby and towards other sports, so the focus also shifts away from the New Zealand branch and towards the two agencies it uses in Australia.
2011-12-08 17:22:34 // Cath Winks
// The Idealog Blog
| 2 comments
Kiwi startup Stolen Rum's product has been judged world class, and it’s got the requisite feel good back-story, but a cheeky guerrilla marketing campaign led by Pead PR hopes to put the brand name on everyone’s lips – including the spirit-making behemoth it’s competing with, Bacardi.
2011-12-07 09:55:39 // Ben Fahy
// The Idealog Blog
| 7 comments
If it was all about manvertising earlier this year, with the likes of Mantrol, Mammoth and Lion Red’s Manpoints all being launched around the same time, Colenso's new fully integrated campaign for Pepsi including TV, web, radio, Juice TV promo and even a brand ambassador, is probably closer to boyvertising.
2011-12-06 10:07:35 // Esther Goh
// The Idealog Blog
So says Kiwi Bacon, which is counting down the next two weeks with a Baconanza featuring such goodies as bacon wallets, mints, soap, shoes, and and lip balm.
2011-12-02 14:51:31 // Ben Fahy
// The Idealog Blog
In typically dramatic fashion, Rico's been killed off with a flourish and a smart digital tie-in to the boardgame Cluedo.
2011-11-29 14:52:21 // Cath Winks
| 6 comments
Paper Plus has just cause for celebration – the wholly New Zealand-owned and operated group has gone from strength to strength over the last few years in a pretty tough market.
2011-11-24 09:28:05 // Esther Goh
// The Idealog Blog
Oh, Qantas. Offering up free PJs and toothpaste in exchange for glowing tweets may have seemed like a good idea at the time. But as the airline quickly learned, hashtags can be hijacked in the blink of an eye.
2011-11-23 09:28:10 // Idealog
| 4 comments
The land of the long white cloud is officially the third strongest country brand in the world behind Canada and Switzerland, as judged by the seventh annual FutureBrand Country Brand Index (CBI).
2011-11-22 16:35:37 // Esther Goh
| 2 comments
New Zealand businesses are still behind the ball when it comes to social media, but less than half of users actually want to engage with brands.
2011-11-22 15:57:30 // Esther Goh
| 1 comment
Marketing honchos are "drowning in data" and feel ill-equipped to deal with the volume of information available through social platforms today, an IBM study shows.
2011-11-21 10:28:44 // Idealog
// The Idealog Blog
Look out for rapping hiphop hamsters coming to a screen near you – Kia's award-winning, music loving rodents are heading down under.
2011-11-21 10:13:44 // Cath Winks
// The Idealog Blog
Along with help from ad agency Sugar, online DVD rental company Fatso has been busy capitalising on paranoia about new video piracy rules with a clever new campaign.
2011-11-17 15:08:52 // Ben Fahy
Tempting Gen Ys back to Aotearoa for some backpacking with Storiesbeatstuff.com is the driving force behind Tourism New Zealand's newest work, something agency Contagion believes is “possibly the largest social media campaign a New Zealand agency has produced”.
2011-11-16 15:19:33 // David MacGregor
// Idealog #36: workshop
| 3 comments
Smartphones are no longer just for the upwardly mobile – and if you haven't figured out how to use them to your advantage, you need your head read.
2011-11-15 13:47:42 // StopPress Team
Government agencies spend more than $60 million on the purchase of advertising and media services in New Zealand every year and there are some fairly rigid structures in place to make sure public entities get the best partner for the best price. But, after 12 months' work by a team of senior agency and government communications practitioners on establishing Government Best Practice Guidelines for Selecting Advertising and Media Agencies, CAANZ and the Department of the Prime Minister and Cabinet have come up with a few more.
2011-11-10 09:24:52 // Idealog
// The Idealog Blog
One Hutt Valley distiller is bringing old-fashioned satire back to modern day politics almost 30 years after New Zealand’s infamous snap election.
2011-11-08 10:39:01 // Idealog
| 1 comment
Jetstar and Tourism New Zealand have signed a $9 million marketing deal in a push to attract more international visitors from Australia, Singapore, Japan and across the Asia region.
2011-11-07 16:07:50 // Ben Fahy
Celebrity chef, food writer, publisher and TV star Annabel Langbein is basically the Dan Carter of cooking. So it's quite a coup that Silver Fern Farms has signed her up to be its meaty ambassador for the new Fresh Everyday campaign.
2011-11-04 10:10:02 // StopPress Team
Capitalising on the mobile and online movement, Reachmedia has released the next version of its catalogue viewing platform, which effectively takes catalogues, resizes them and publishes them in a Facebook environment and on mobile apps.
2011-11-03 14:16:07 // Ben Fahy
// The Idealog Blog
TVNZ is out to reproduce the success of interactive, digital Emmy award-winning, Ondemand-only show Reservoir Hill with a follow-up along similar lines: a new spoof comedy show called Auckland Daze.
2011-11-01 15:13:20 // Cath Winks
| 2 comments
The Herald’s TimeOut section has been reinvented as an interactive print product, leading APN to claim to be the first New Zealand publisher to launch an augmented reality app.
2011-11-01 11:31:09 // Cath Winks
Forest & Bird is getting in on the election action, reminding us to think of nature when we cast our vote with a “vote for nature” campaign.
2011-10-28 09:58:08 // Ben Fahy
// The Idealog Blog
Common sense prevailed at this week's Fair Go Ad Awards, with DDB, Lotto and The Sweet Shop’s ‘Lucky Dog’ epic taking out Best Ad and ‘Kerrrazeee Lily Salter’ from Big Save Furniture fronting up to accept Worst Ad honours.
2011-10-27 21:59:31 // Kaleb Francis
// The Idealog Blog
| 1 comment
Brands are like people – and people want to socialise. So listen first, and respond last.
2011-10-27 09:23:53 // Idealog
// The Idealog Blog
New Zealand Mint is immortalising the world’s most famous sea sponge, SpongeBob SquarePants, on a square silver bullion coin, along with some of his friends.
2011-10-26 10:32:41 // Idealog
// The Idealog Blog
| 1 comment
The Tongariro Crossing has become the first national park to get its own interactive smartphone app, just in time for the summer swell of keen hikers and walkers.
2011-10-25 11:05:37 // Idealog
| 4 comments
Expect to see more black planes gracing the skies – Air New Zealand has re-signed as a major sponsor of the New Zealand Rugby Union until 2015.
2011-10-21 12:02:29 // Esther Goh
// The Idealog Blog
It's not easy to get passionate about HR software, Sonar6 chief executive Mike Carden freely admits.
2011-10-21 10:41:22 // Cath Winks
Blind WeekThe Royal New Zealand Foundation of the Blind has launched a new online collection tool for its Blind Week appeal (October 25-31), making it the first charity in New Zealand to do so.
2011-10-20 09:15:55 // Ben Fahy
Vodafone has launched an augmented reality application to celebrate its sponsorship of the Vodafone New Zealand Music Awards in what it says is “the first large-scale AR application of its kind” in the country.
2011-10-19 18:01:44 // Esther Goh
// The Idealog Blog
Gamification may be the new buzzword in digital marketing, but if you're hoping to ride the merry wave to the top, it pays to do your homework.
2011-10-19 16:10:18 // Idealog
// The Idealog Blog
| 1 comment
Telecom is upping its creative cred with a new online collaboration with an eclectic group of Kiwis including Huffer founder Steve Dunstan, internationally acclaimed hairstylist Richard Kavanagh and up-and-coming musicians Junica and Zowie.
2011-10-19 15:20:12 // Cath Winks
// The Idealog Blog
Echoing the All Blacks’ heroics over the weekend, New Zealand’s Brandspank has walked away with a respectable bit of recognition at this week’s Australasian PROMAX awards.
2011-10-14 10:40:05 // Cath Winks
| 1 comment
The Newspaper Publishers’ Association is out to prove that print still works, and today it's launching a fresh campaign playing on the emotional connection Kiwis around the world have with New Zealand.
2011-10-14 10:08:28 // Idealog
| 2 comments
New Zealand's small group of 'technology evangelists' have the ability to powerfully influence the purchase decisions of more than a third of Kiwi consumers, according to an IDC consumer survey.
2011-10-11 09:18:26 // Idealog
// The Idealog Blog
Should you long for gold-plated wisdom in spades, MSN's Digital Marketing Summit next month promises to offer a fresh range of talking heads.
2011-10-07 09:18:52 // Ben Fahy
| 5 comments
DraftFCB and the Ministry of Health are a pretty bloody good team, going by the numerous awards the duo has won in recent years – and, as of last night, taking out a fair swag of the big gongs at this year’s Effies.
2011-10-06 11:27:15 // Esther Goh
// The Idealog Blog
| 3 comments
In a first for New Zealand, Farmers has launched a groundbreaking fully interactive product catalogue, which it says customers have embraced wholeheartedly.
2011-10-05 11:26:16 // Esther Goh
| 1 comment
Coca-Cola leads Interbrand’s 2011 Best Global Brands report for the 12th consecutive year – but it's Apple, whose brand value increased 58 percent, that is the top riser of the year.
2011-10-04 14:08:13 // Ben Fahy
Following on from its Creating Futures rebrand, ASB is taking a step in a slightly different direction with the launch of its new ‘Experience ASB’ campaign over the weekend.
2011-10-03 13:23:11 // Penelope Whitson
// The Idealog Blog
| 4 comments
What makes us buy one brand over another? I reject items because of how they’re spelled. For others, it’s the smell.
2011-09-30 13:58:51 // StopPress Team
// The Idealog Blog
An entire New Zealand community has joined together to sponsor a national sports team in its quest for Olympic glory in what it's calling a world first.
2011-09-27 13:23:28 // Ben Fahy
// The Idealog Blog
| 1 comment
The two good eggs behind Campermate embarked on a road trip with 60 kg of bacon to promote their free app for freedom campers.
2011-09-26 17:40:28 // Idealog
Trading cards are getting the Web 2.0 treatment in GrabOne’s first Facebook app, featuring 30 collectable cards emblazoned with the brand's aqua fan-created mascot, Gimme.
2011-09-23 10:30:02 // Idealog
Kiwi marketing agency Traffic has muscled its way past campaigns for the likes of Hilton Hotels to triumph in the business-to-business category of the Summit Marketing Effectiveness Awards in the US.
2011-09-21 15:12:03 // Lisa Arthur
// The Idealog Blog
Digital media is all about marketing to a highly segmented audience. But better consumer engagement takes work
2011-09-20 09:36:51 // Ben Fahy
The new TSB campaign charts the journey of a man who has just fallen to Earth and does what anyone who has just fallen to Earth would do: question the principles of modern banking.
2011-09-14 16:28:15 // Ben Fahy
// The Idealog Blog
While at first glance the Fire Service and Hell Pizza might seem an unlikely pair, they've teamed up to put the ‘Don’t drink and fry’ message on more than a million pizza boxes.
2011-09-12 10:33:36 // StopPress Team
The 2011 RSVP and Nexus Awards have officially opened for business, and marketing gurus are once again being encouraged to showcase shining examples of the campaigns and projects they’ve created.
2011-09-08 14:16:24 // Vincent Heeringa
// Idealog #35: features
| 1 comment
Vincent Heeringa eats ... and eats ... and eats, all in search of design-led food and beverages
2011-09-06 11:28:51 // StopPress Team
Silver Fern Farms and Bidvest are doing everything they can to get Kiwi meat into RWC visitors' gullets by supplying New Zealand-grown lamb, venison and beef to 138 leading restaurants around the country
2011-09-06 09:53:18 // Esther Goh
// The Idealog Blog
Laundry never looked this fun, thanks to a Saatchi & Saatchi marketing campaign in Europe combining Facebook, robotic guns and copious amounts of jam.
2011-09-06 09:09:09 // Ben Fahy
// The Idealog Blog
| 1 comment
When it comes to making successful branded apps, there are generally two rules: either make it useful or give it some novelty value. And, if possible, combine elements of both.
2011-08-30 16:37:44 // StopPress Team
// The Idealog Blog
Universal McCann’s Maybelline Baby Lips campaign has taken out the second quarter of Yahoo! New Zealand’s Digital Strategy Award.
2011-08-25 09:20:29 // Ben Fahy
Progressive Enterprises walked away with the most coveted award of the night for merging three of its supermarket brands into one and forging a bold new positioning.
2011-08-24 16:08:48 // Ben Fahy
At a time when traditional retailers are struggling, the trendsetting soothsayers believe popup stores and venues are one of the next big marketing things. And judging by the number, er, popping up for the Rugby World Cup, maybe they’re right.
2011-08-24 15:45:39 // David MacGregor
// Idealog #35: workshop
David MacGregor took a front row seat at the Ministry of Science and Innovation’s conference UX11.
2011-08-15 12:26:57 // Idealog
Banking underdog Kiwibank has launched its latest attack on the big players with an interactive experience that exhorts users to "leave all your bad banking experiences behind".
2011-08-11 15:12:49 // Idealog
// The Idealog Blog
Everyone's buzzing about the Adidas PR fiasco. Why has the frenzy over a black shirt gripped the entire country? Vincent Heeringa talks branding – and the Best Awards – on Kiwi FM.
2011-08-11 12:47:18 // Idealog
There's plenty of money to be made in merchandise, something the Star Wars franchise has demonstrated over the years with video games, books, toys and kitchenware to name a few, and now fans can get in on the action with the release of a coin set featuring characters from the series.
2011-08-09 16:39:01 // Esther Goh
// The Idealog Blog
| 1 comment
With the tide of public opinion turning firmly against Adidas, Rebel Sport is digging into its own pockets and showing it's on the side of consumers, not corporates.
2011-08-09 12:21:04 // Ben Fahy
Life insurance is often seen as something of a morbid necessity and insurance companies often tap into the guilt factor to sell it.
2011-08-02 20:07:14 // Ben Fahy
| 1 comment
After the birth of the supercity and the lure of all those domestic and foreign visitors expected to hit the streets during the Rugby World Cup, Auckland's promotional efforts have been cranked up.
2011-07-25 17:46:25 // Ben Fahy
Moa is now officially the ‘Beer for Olympians’, the first time a craft brewery has held this level of sponsorship in New Zealand or, as far as the Moans know, the world.
2011-07-25 16:54:26 // Idealog
The public has chosen St John as the most trustworthy brand around, marking the first time a charity has ever topped the Reader’s Digest list.
2011-07-20 11:47:14 // StopPress Team
That little man with the frizzy brown hair, squeaky voice and bright coloured lycra might have agitated some, but he’s been part of a marketing recipe for success that has earned Air New Zealand a prestigious global win.
2011-07-15 11:48:12 // Vanessa Ellingham
| 7 comments
Our picks of the persnickety trademark bunch, plus predictions for the near and not-so-near future.
2011-07-13 14:14:11 // Vanessa Ellingham
// The Idealog Blog
The latest social experiment film stars a Hollywood actress, Toshiba, Intel—and maybe even you.
2011-07-11 15:54:42 // Ben Fahy
Not content with merely encouraging buyers to opt out of using nasty chemicals, ecostore is trying to get consumers’ entire Facebook networks to do the same.
2011-06-22 11:25:31 // StopPress Team
The public has spoken and the public will be required to participate after Palmerston North-born Pulusea Seumanu’s idea was named the winner in ANZ’s ‘Welcome the World’ campaign.
2011-02-23 13:06:39 // Sam Eichblatt
// Idealog #32: now
Nathan Goldsworthy’s self-assembled furniture is the first step in the designer’s move offshore
2010-10-07 06:00:00 // Jehan Casinader
// Idealog #29: features
| 1 comment
Companies used to merely yell at us: buy this! Now they want to know what’s inside our heads (and a hand with their marketing, please). But Jehan Casinader sounds a warning—most brands just aren’t worth the conversation.
2010-10-04 15:47:24 // Mark Roach
// Idealog #29: workshop
It’s the left-of-centre stuff that makes The Great New Zealand Songbook, Volume 2 such a gem.
2010-09-27 12:16:21 // StopPress Team
// The Idealog Blog :: The Idealist
The lactose enthusiastic among you will have probably noticed the cleaner look of anchor’s milk packaging on your recent jaunts to the supermarket. Creative agency Colenso and Dow Design are behind the rebrand and the aim, says Dow Design’s creative director Donna McCort, “...was to find a simple and powerful visualisation of freshness, to represent the modern dynamism of Anchor”. StopPress ventures further into the rebranding.
2010-09-03 15:05:26 // Dwight Whitney
// Idealog #29: export
If your enterprise is up and running and you haven’t yet cast your eyes offshore, it’s time to get with the programme..
2010-09-03 15:05:26 // Dwight Whitney
// Idealog #29: export
Think of your exporting journey decisionmaking as something akin to investment portfolio theory. Your goal is to balance risk and reward— or more specifically, opportunity and your chance of success. Make exports a part of your business plan and identify key target markets before jumping in.
2010-08-04 12:04:06 // Simon Young
// Idealog #28: workshop
| 3 comments
Cars have been sold the same way for decades. It's time for a grand experiment.
2010-07-27 12:25:42 // Vicki Holder
// The Idealog Blog
| 1 comment
Driving upside down along the second floor roof-top of the Mini Garage, a bright red Mini is turning heads in the heart of Ponsonby. The car appears to defy the forces of gravity. But it’s really just a 160kg fibreglass shell that the BMW designers in Germany have created to draw attention to this fun, lifestyle brand.
2010-03-08 10:36:24 // Matt Cooney
// Idealog #26: now
| 2 comments
Mistreated by the music biz, Hollie Smith says she almost gave it away. But she’s back—and funky.
2009-12-11 11:09:23 // Andy Kenworthy
// Idealog #25: guide
Why is a low-end Lexus more sought after than a top-of-the-line Toyota, given they are made by the same people? Why do you feel all international and summery when you drink Sol and staunch when you drink Lion Red? It’s because everybody judges a book by its cover.
2009-11-13 09:57:54 // Matt Cooney
// The Idealog Blog :: The Idealist
Well, this was only a matter of time: Guardian columnist takes a quick look at our green credentials and doesn’t like what he sees. “My prize for the most shameless two fingers to the global community goes to New Zealand, a country that sells itself round the world as ‘clean and green’.”
2009-10-06 16:31:11 // Chris Tobias
// Idealog #23: celsias
John Key is doing his best to scythe sustainability from the government dictionary—and maybe he’s right. The S-word has baggage. It's about disagreement, good and bad science, frugality and fear. Chris Tobias suggests how to move beyond the arguments.
2009-09-25 08:57:33 // Mike Booker
// Idealog #23: celsias
| 1 comment
Johnny Rotten once mocked the Queen; today he saves his sneer for New Zealand butter. Our key export markets are increasingly in the grip of environmental and social activism, led by a virtuous circle of consumers and supermarkets. Some Kiwi exporters are on to this rapidly growing and mutating phenomenon. Others, Mike Booker discovers, haven’t a clue.
2009-08-15 08:49:26 // David MacGregor
// The Idealog Blog
| 1 comment
A slightly surreal experience with an advertising guy who acts like an artist … or should that be an artist who acts like an advertising guy?
2009-08-08 16:24:30 // Ben Kepes
// The Idealog Blog
Doug Casement from Renaissance tells about building relationships and pitching for coverage with mainstream media
2009-08-07 12:59:25 // James Hurman
// Idealog #22: features
| 3 comments
Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.
2009-07-31 09:49:03 // Matt Cooney
// Idealog #22: features
| 2 comments
When guitarist Ben Fulton went electric, he found the only way to get the right sound was to make his own gadgets—and other guitarists agreed. But how do you turn a garage business into an international boutique brand? First, you find someone to share your dream—like Geoff Matthews.
2009-07-17 10:04:05 // Anya Kussler
// Idealog #22: features
| 1 comment
A dry, stony bit of Hawke’s Bay, once a speedway and a quarry, now produces full-bodied red wines the equal of thousand-bucks-a-bottle Bordeaux. What’s the secret? Anya Kussler discovers what lurks in the once-unwanted soils of Gimblett Gravels. Plus beau Bordeaux and the top six.
2009-07-14 12:06:15 // Matt Cooney
// The Idealog Blog
Jetstar should be grateful its aggrieved passengers aren't also country musos—unlike Dave Carroll, who is more than a tad annoyed at the way baggage handlers in Chicago handle guitars. The result: 2.5 million views on YouTube—and nearly 14,000 comments—in just a week.
2009-06-26 12:00:00 // Simon Young
// Idealog #22: workshop
A well-targeted interview in the media can be worth thousands in advertising. But most interviews don’t “just happen”—they’re the result of business owners or PR people pitching stories.
2009-06-26 12:00:00 // Simon Young
// Idealog #22: workshop
Above and below the line, online and off, where do you put your marketing energy? Take a tip from the experts: start first with getting to know your customers
2009-06-24 14:57:34 // Amanda Cropp
// The Idealog Blog
Concerns about souvenir rip-offs have led to a Commerce Commission investigation of dietary supplements favoured by Chinese tourists. The possibility of legal action under the Fair Trading Act comes after Tourism New Zealand discovered visitors were paying up to four times the going price for some health products.
2009-06-12 14:29:01 // Mike Booker
// Idealog #21: features
| 3 comments
Mountain Buggy looked like a model company for New Zealand’s design-led future, yet in January it reported debts of $22 million and the receiver was called in. What happened to one of our brightest export prospects? Mike Booker discovers why the wheels fell off. Plus a tale of two buggies.
2009-06-06 18:42:45 // Jason Kemp
// The Idealog Blog
One of the developing trends I have been noticing is the big rise in uber-connected people leveraging their social and business networks for a common cause. I support this but wonder if some of the media ripples from the all of this activity are being somewhat discounted?
2009-06-05 09:28:42 // Andy Kenworthy
// Idealog #21: features
Kiwi golfer Michael Campbell has nurtured hopes of morphing into a global sports brand ever since he beat Tiger to win the 2005 US Open. It hasn’t happened yet. Andy Kenworthy spoke to Cambo about what could be the toughest challenge of his career. Plus Amazing Race host Phil Keoghan talks about his Enzed brand endeavours.
2009-05-29 12:46:45 // Francis Farrelly & Michael Beverland
// Idealog #21: workshop
Keep clients in tough times. Nine ways to keep your company innovative—and essential
2009-05-23 15:05:06 // Lauren Bartlett
// Idealog TV
| 1 comment
Shape your brand one tweet at a time, says social media expert Juliette Powell. You can kiss us if you want, Juliette.
2009-05-07 11:51:32 // Vincent Heeringa
// Idealog TV
If you’re the incumbent, disruption spells disaster. Right? Not so, say Andy Blood & David Walden of TBWA\Whybin. Here’s how they they welcome disruption
2009-04-24 09:40:36 // Amanda Cropp
// Idealog #20: features
| 6 comments
New Zealand pitches itself as a tourism hotspot—the world’s adventure playground, pure, clean and green. But when it comes time for our guests to leave, what do they have to remember us? By Amanda Cropp
2009-03-20 12:41:34 // Steven Shaw
// Idealog #20: features
For Alt Group, an Auckland design firm that scooped 55 design awards internationally in 2008, good brand design is more than just a Helvetica love-in. Steven Shaw gets with the Alt approach
2008-10-17 08:25:08 // Jehan Casinader
// Idealog #17: workshop
| 2 comments
Our cities compete for visitors’ attention. How about giving the locals some love?
2008-04-07 11:58:36 // Melanie Cooper
// Idealog #14: now
| 1 comment
New Zealand’s mobile-phone marketers are getting international traction—but they’re held back at home.
2008-03-20 15:56:11 // Simon Young
// Idealog #14: workshop
Facebook, Bebo, Linkedin … what’s the big deal? If markets are conversations, social networks are the biggest markets around. Here’s how (and why) to get involved, without getting in the way. Plus the birth of Bebo, brewing social alcohol and the history of social networking
2007-11-23 10:40:53 // James Hurman
// Idealog #12: features
| 1 comment
Traditional marketing is all talk and no trousers. Your customers don’t care what you say, they want to know what you do. James Hurman makes the case for more walk and less talk
2006-12-14 01:00:00 // Matt Cooney
// Idealog #7: features
| 3 comments
Josef Roberts turned Red Bull, a little-known energy drink with legal problems, into a pop phenomenon in New Zealand and Australia—and made millions in the process. He talks exclusively to Idealog about guerilla marketing, taking on the big boys, life after the Big Deal, and the down-home Kiwi company he plans to build into a global superbrand. By Matt Cooney
