Subscribe » Issue #37, January-February 2012 Mag Cover
Idealog—in the ideas business

  • Madrid Protocol is good news – ignore the naysayers

    2011-12-12 15:19:06 // // The Idealog Blog
    Despite what naysayers might suggest, recent legislation that prepares the way for New Zealand to accede to the Madrid Protocol is good news.
  • Kiwi firm wins Superman trademark battle

    2011-12-09 11:09:10 // | 1 comment
    DC Comics has proven no match for Wellington finance company Superloans, which has won a legal stoush over claims its mascot Buck bore too many similarities to Superman.
  • Microsoft to rake in royalties from Samsung's Android devices

    2011-09-29 10:42:14 //
    Microsoft and Samsung have reached a cross-licensing agreement, a deal that means the company will receive royalties on every Android smartphone and tablet sold by Samsung going forward and potentially in retrospect.
  • Trademark legislation a mixed bag for businesses

    2011-09-13 10:26:47 //
    Impending legislation that will enable organisations to register a trademark in multiple countries with a single application is a double edged sword for New Zealand companies, according to one patent law expert.
  • Wellington company strikes back at AmEx

    2011-09-09 09:38:59 // | 1 comment
    A small Wellington IP consultancy has won the first round in a legal trademark battle against credit card giant American Express.
  • Broken tax laws disadvantage innovators

    2011-09-09 08:56:16 // // The Idealog Blog
    Until New Zealand adopts a more sensible patent tax regime local innovators should think long and hard about where best to locate their intellectual property.
  • Freedom: just another word for nothing left to loot

    2011-07-25 16:30:14 // Idealog #33: workshop
    More trade, tougher IP laws. Is that a good deal?
  • The big deal

    2010-10-15 10:42:43 // // Idealog #29: features
    Derek and Geoff Handley created The Hyperfactory, a high-tech Kiwi business that competes with the world’s best, and in July they sold it for megamillions. Mitchell Hall asks what they’ve learned about entrepreneurship and dreaming big—and why New Zealand needs more like them. Plus: An investor speaks.
  • Pinball sisters

    2010-09-15 09:35:13 // // The Idealog Blog :: The Idealist
  • Putting the intellect into intellectual property

    2010-09-03 15:05:26 // // Idealog #29: export
    Trouble at the mill with your licensee partner? If your intellectual property (IP) and other crucial elements to your business weren’t properly protected at the front end of the process, you may well be up the proverbial creek without any recourse.
  • You thought we wouldn’t notice? We did.

    2010-09-02 12:03:24 // // The Idealog Blog
    Here’s a website bound to stoke the fires of designers who’ve ever had their work mirrored or outright copied. “You thought we wouldn’t notice” brings design work mimicry into the limelight of shame.
  • Casualties of coincidence

    2010-07-29 00:04:12 // // Idealog #28: features
    Adman knows what it’s like to be branded a plagiarist—and why we're so quick to believe that a ‘fresh’ idea is actually a cheap rip-off. Why, then, do so many ideas emerge at the same time from different places?
  • Well, well, well

    2010-07-14 14:00:19 // // Idealog #28: workshop
    Innovation in New Zealand is on the decline. It's time to ask: do we really value new ideas?
  • Change agent

    2010-07-08 11:29:26 // // Idealog #28: now
    You know the television scene is getting weird when TVNZ launches a new channel on Sky’s pay platform. But Eric Kearley, the broadcaster’s new head of digital, reckons it heralds a new age of co-operation in New Zealand media. Others say TVNZ is already irrelevant. So is Kearley just rearranging the deckchairs?
  • Think small

    2010-03-26 09:16:56 // // Idealog #26: features
    There’s something odd about the very small: weird physics and some very big money. Bette Flagler meets the New Zealanders making giant strides at a nano scale.
  • A formula for secrets

    2010-03-10 11:27:03 // // Idealog #26: guide
    If you are relying on trust, it’s because you haven’t done the right paperwork. Plus IP help on the cheap.
  • Flying by the seat of your pants

    2010-01-27 10:31:48 // // The Idealog Blog | 1 comment
    In the notoriously competitive and difficult to differentiate airline business, Air New Zealand invests in design and experiential marketing
  • The moment of truth

    2009-12-16 11:06:00 // // Idealog #25: guide
    The point at which people really get excited about an idea is when they can reach out and touch it, kick its tyres and take it for a spin. This is also a very exciting point for the innovator. Once you have created your prototype, there is every chance you may discover new markets and applications for you innovation as people get hold of it and interact with it in unexpected ways. If things go really well, this may also be your first opportunity to show something concrete to potential partners, investors and customers, to whet their appetites and pry open their wallets.
  • Official ideas

    2009-12-11 16:27:10 // // Idealog #24: workshop
    IP protection is a classic indicator of creativity. So how are we doing?
  • Protecting your idea

    2009-12-10 13:04:51 // // Idealog #25: guide
    The dog ate my intellectual property protection. If you find yourself snapping a self-portrait while holding up some sketchy diagrams and today’s paper or posting notes to yourself by registered mail in an effort to prove that your original inspirational ideas are indeed yours, you need help.
  • Freedom that folds

    2009-11-06 15:41:20 // // Idealog #24: now
    Before the Segway’s launch—back when it was called Project Ginger—a group of Kiwi inventors was figuring out how to make something better. Meet Project Garlic.
  • Creating waves

    2009-10-07 12:19:14 // // Idealog #23: now | 1 comment
    How do you improve the definitive land yacht? By putting it on the water, of course.
  • Welcome to Wonderland

    2009-09-15 13:56:31 // // Idealog #23: workshop | 1 comment
    Innovation always has a history. Two books remind us that the present isn’t the only age of wonder.
  • The data tell the story

    2009-08-31 17:48:00 // // The Idealog Blog | 5 comments
    A first-person account of the Open Govt Data Barcamp and Hackfest.
  • Wired on Pop Culture

    2009-08-13 14:47:39 // // Idealog TV
    Walking through the supermarket with wires running through your cheek and a camera in your mouth may sound odd to most, but for AUT Colab resident Matt Kenyon, it's all in a day's work. Seeking to challenge the 'powers that be' through the appropriation of popular culture, Kenyon not only challenges it, he throws it on its head and turns it inside out.
  • Ready for lift-off

    2009-08-03 11:08:50 // // Idealog #22: now
    Designer Dan Joblin has your back (or butt).
  • The Red Witch Project

    2009-07-31 09:49:03 // // Idealog #22: features | 2 comments
    When guitarist Ben Fulton went electric, he found the only way to get the right sound was to make his own gadgets—and other guitarists agreed. But how do you turn a garage business into an international boutique brand? First, you find someone to share your dream—like Geoff Matthews.
  • The plunge

    2009-07-28 10:26:21 // // The Idealog Blog | 11 comments
    Barry Colman invited a firestorm when he announced that the NBR would stop publishing all its content online for free, and instead would save some of its material for paid subscribers. A week later, how’s he doing?
  • Todd's foundation

    2009-07-27 09:00:00 // // Idealog TV
    Todd Wackrow spent just 3 months at the Icehouse and now look, he's really tall. Idealog asks why.
  • Flash hurry

    2009-07-21 15:17:41 // // Idealog TV
    James Madelin had an idea. Now it's a global business. Vincent Heeringa meets the man from Orbis.
  • Nice ice

    2009-07-17 12:27:49 // // Idealog TV
    The Icehouse Business Growth Centre is opening its doors to all tyre-kickers and wannabe billionaires at an Open Day on July 29. Idealog asks startup director Ken Erskine what it takes to become the next Sammy Morgan.
  • One-blade wonder

    2009-07-09 09:56:21 // // Idealog #22: now | 2 comments
    Three Fisher & Paykel veterans have a radical new design for domestic wind generation. It’s a long way from the DishDrawer.
  • The Unlocker

    2009-06-18 16:21:52 // // Idealog #21: now
    Author Cory Doctorow is a merciless critic of the mega-corporations that seek to control creative content—and he’s happy to give his own work away for free