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Articles tagged ‘ideas’

• An intelligent machine

  2010-01-05 09:44:28 // Matt Cooney // The Idealog Blog
  A bit of wood, a battery and a switch, and you practically have a sentient machine. Just the thing to get the thought process restarted for the new year.

• Augmented intensity

  2010-01-27 12:49:27 // Matt Cooney // The Idealog Blog
  It’s one thing knowing where the nearest pizza joint is ... but when augmented reality has becomes the norm, it’s going to get intense. Witness this concept video, complete with mode switches, Basic Life Skills tuition and even computer-assisted encouragement for those whose self-image needs some augmentation too.

• Back to rework

  2010-06-14 15:48:49 // Su Yin Khoo // Idealog #27: workshop
  will make you choke on your coffee—but it’s in a good cause.

• Best of both worlds

  2010-05-24 10:55:13 // Paul Reynolds // Idealog #27: workshop
  Kiwi history and art, with a detour through British science and American politics.

• Casualties of coincidence

  2010-07-29 00:04:12 // James Hurman // Idealog #28: features
  Adman James Hurman knows what it’s like to be branded a plagiarist—and why we're so quick to believe that a ‘fresh’ idea is actually a cheap rip-off. Why, then, do so many ideas emerge at the same time from different places?

• Data hound

  2009-12-04 12:44:07 // Julie Starr // Idealog #24: features
  In a Wellington corridor, Nat Torkington laid down a challenge—and sparked a small revolution. Julie Starr reveals how a loose collection of determined Kiwi innovators are using public data to change the ways that politicians, public servants, companies and people communicate. But is the country ready? Plus streetwise and now open.

• Do what you will with that bear

  2010-09-03 09:53:15 // Matt Cooney // The Idealog Blog
  

• First taste of TED

  2010-02-11 18:29:16 // James Hurman // The Idealog Blog
  It’s bloody difficult to choose a standout from the 18 speakers and performers we experienced at the first day of TED’s 2010 event, themed ‘What the world needs now’. But here’s the biggest collective ‘wow’ and the quote of the day.

• From a place they’ve never heard of

  2010-09-03 15:05:26 // Dwight Whitney // Idealog #29: guide
  It’s marvellous that Harvey Keitel likes our beer and the world is gaga over Middle Earth, but are such accolades enough to shore up your particular exporting reputation?

• In deep water

  2009-11-13 09:32:40 // Florence Noble // Idealog #24: features
  When Jaquie Brown frets on television about the shape of her head, she has Gerard Johnstone to thank. The writer, director and editor of The Jaquie Brown Diaries spends much of his time plotting his star’s most uncomfortable adventures—and the rest getting them to air. Florence Noble—part of the new series cast—tracks his journey from stunt school drop-out to creating our funniest sitcom.

• Lucky dog

  2009-11-16 09:52:32 // Matt Cooney // Idealog #24: workshop
  Malcolm Gladwell may not always convince, but who cares? His books are always a treat.

• Meet the man who gave Red Bull wings

  2006-12-14 01:00:00 // Matt Cooney // Idealog #7: features
  Josef Roberts turned Red Bull, a little-known energy drink with legal problems, into a pop phenomenon in New Zealand and Australia—and made millions in the process. He talks exclusively to Idealog about guerilla marketing, taking on the big boys, life after the Big Deal, and the down-home Kiwi company he plans to build into a global superbrand. By Matt Cooney

• Official ideas

  2009-12-11 16:27:10 // Jason Smith // Idealog #24: workshop
  IP protection is a classic indicator of creativity. So how are we doing?

• Putting the intellect into intellectual property

  2010-09-03 15:05:26 // Dwight Whitney // Idealog #29: guide
  Trouble at the mill with your licensee partner? If your intellectual property (IP) and other crucial elements to your business weren’t properly protected at the front end of the process, you may well be up the proverbial creek without any recourse.

• Ray Avery

  2008-04-10 15:46:40 // Lauren Bartlett // Idealog TV
  Find out how Ray Avery is changing the world from his garage

• Taking Webstock

  2009-12-11 09:58:45 // Mike Brown & Natasha Lampard // Idealog #25: interact
  Webstock 2010 is nearly upon us. Webstock’s senior VPs reflect on past glories—and those yet to come.

• TED2010 Day Four

  2010-02-15 10:41:07 // James Hurman // The Idealog Blog
  Many of the speakers at TED touch on their lack of education or conventional intelligence. But there's one thing they all have in common.

• TED2010 Day Three

  2010-02-15 08:31:52 // James Hurman // The Idealog Blog
  Today we heard from Sergey Brin, Bill Gates, David Rockwell, Natalie Merchant, David Byrne and Chris Anderson (the Wired one, not the TED one), yet despite such an auspicious roster, the ‘wow’ moment today came from a humbler corner.

• True detective

  2010-03-04 08:03:31 // Matt Cooney // Idealog #26: now
  Leigh Hart’s perfect pitch.

• Walk the walk

  2009-09-11 10:02:11 // Matt Suddain // Idealog #23: features
  It’s 30 years since the release of the Sony Walkman. Matt Suddain tracks the evolution of portable music—and the complaints of those who wish it would go away.

• Well, well, well

  2010-07-14 14:00:19 // Jason Smith // Idealog #28: workshop
  Innovation in New Zealand is on the decline. It's time to ask: do we really value new ideas?

• When ideas go bad

  2010-05-31 09:57:54 // Vincent Heeringa // Idealog #27: workshop
  Lord Robert Winston, scientist, broadcaster, writer, is brilliant, erudite and charming. So his book, Bad Ideas?, should be terrific.

• Would you buy an idea from this man?

  2010-06-17 12:52:15 // Mitchell Hall // Idealog #27: features
  The world’s biggest companies have a new strategy: outsourcing innovation. At the forefront of this new industry is the founder of New York-based Fahrenheit 212, Geoff Vuleta from Timaru.

Tweeted

Overheard

• Zenetics on Honey money:
  A IP issue is how to determine value. Sometimes infringements of IP law are actually to your benefit. Obvious copying --that screams "RipOff" often reminds the consumer where real value ...  …
• John on Radiohead: For the fans, by the fans:
  Bleh... NIN fans did it first two years ago and with much higher quality http://www.thisoneisonus.org  …
• Charles on Do what you will with that bear:
  @Peter you think? I thought it was fairly average in comparison. The Hell campaign felt less ad like and more like a genuine choose your own adventure. The number of ...  …
• Greenwashing facts on How to avoid greenwash:
  There are two big dangers with this kind of misleading green marketing. The first is that consumers will take green product labels at face value, and assume that they're making ...  …
• Peter on Do what you will with that bear:
  This is pretty cool! Same kind of thing as the Hell Pizza campaing, but taking it to the next level.  …
• Steve on Bottled inspiration:
  Next time you're in Barcelona make sure you stay at the famous Hotel Palace where Antipodes is stocked in the mini-bars and served in the restaurant.  …

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