2010-11-02 11:34:45 // Deirdre Robert
// The Idealog Blog
In a bid to capture consumers in the lead-up to Christmas (which is—deep breath—less than eight weeks away), HP and Microsoft have teamed up and established a temporary pop-up store in central Auckland. But HP didn’t want a store that simply popped-up, they wanted one that really popped-out visually and enticed people into the store. Enter the creative devices of &Some— or as they refer to themselves as—creative co-conspirators for a connected world.
2010-09-09 10:25:53 // Design Daily Team
// The Idealog Blog
| 12 comments
If you’re looking for a way to jazz up your laptop, we can help. Or more appropriately, designers Adrian Hailwood, Sable & Minx, Annah Stretton and Saben can help. In the lead up to New Zealand Fashion Week, HP and Microsoft have teamed up with these top Kiwi designers to create some ‘tech chic’ with the release of limited edition custom designed skins (adhesive covers) for selected HP notebooks. And because we love you so much, we’re giving you the chance to show your laptop some designer love by winning your favourite skin.
2010-07-01 12:28:27 // The Editors
// Idealog #28: plus
Promotion: Awarding-winning photographer Chris McLennan and HP make a world-beating combination. Here's how.
