Subscribe » Issue #37, January-February 2012 Mag Cover
Idealog—in the ideas business

  • Heilala Vanilla deal to enable export growth

    2012-02-07 09:33:52 //
    Tauranga-based Heilala Vanilla has its eye on stepping up exporting efforts after signing an investment deal with the New Zealand Venture Investment Fund and Enterprise Angels BOP.
  • NZ-China trade strategy launched

    2012-02-03 15:25:47 // // The Idealog Blog
    China is where it's at, and everybody wants a piece of the action.
  • More exports please, ministry tells Joyce

    2012-02-03 09:49:28 // | 1 comment
    Exports are the key to building national wealth, the Ministry of Economic Development has told incoming minister Steven Joyce.
  • Southern design nous impresses Iowa manufacturer

    2012-02-02 10:42:41 //
    Christchurch's Fabrum Solutions has scored a three-month, $350,000 contract to supply parts to US-based machinery manufacturer Vermeer for a drilling product designed in Timaru.
  • Still time to get in on Malaysian trade mission

    2012-01-25 09:30:16 //
    There are two weeks left for exporters to get in on the action and register for a trade mission to southeast Asia this March.
  • NZ-developed drug cracks lucrative US market

    2012-01-24 16:30:35 //
    After a decade of attempts to break into the US acne medication market, Douglas Pharmaceuticals has gained Food and Drug Administration (FDA) approval to sell its New Zealand-developed acne drug, isotretinoin.
  • An Asian 'showroom' for Australasian technologies

    2011-12-19 10:21:26 //
    A Crown Research Institute is set to play a part in launching a science and innovation portal in Singapore.
  • Backed by science, Manuka Health looks to take on world

    2011-12-19 10:02:44 //
    Manuka Health has announced its arrival as a serious biotech player with the potential for multi-million dollar exports.
  • Second time around lucky for Nyne

    2011-11-30 18:22:03 //
    The designers behind Kiwi fashion label Nyne have been bestowed with the DHL Express Fashion Export Scholarship for 2011, after making an unsuccessful bid last year.
  • NZ wineries storm US in group export push

    2011-11-30 16:20:58 // // The Idealog Blog
    Nine months after its inception, a joint venture between five New Zealand wineries has established its own US importing business and secured distribution into 14 states from New York to California.
  • The Idealog Guide to Weightless Exports

    2011-11-25 10:17:55 // // The Idealog Blog
    At last, what you've been waiting for: how to sell your ideas to the world without packing them up and shipping them off.
  • Call for government-business partnership to campaign on exports

    2011-11-11 09:29:19 //
    The Chamber of Commerce is calling for the incoming government to rethink its approach to exports, joining forces with the private sector to campaign to sell more to the rest of the world.
  • Brand Avanti racing ahead - 25 years on

    2011-10-31 11:12:00 // // Idealog #35: features
    Deirdre Robert takes a sneak peek inside Avanti’s techy hub and finds the brand on track for success.
  • Tech sector storms through $7 billion ceiling

    2011-10-31 09:15:23 //
    New Zealand's biggest tech exporters racked up more than $7 billion in revenue this year, despite a glum performance in 2010 and a gloomy worldwide economic outlook.
  • Orion Health gets a foothold into China

    2011-10-26 20:02:28 // | 1 comment
    Orion Health,
 New Zealand’s largest privately-owned software exporter, has scored two business wins in China less than a year after entering the market.
  • Add value to lift profit, food industry told

    2011-10-26 17:04:28 //
    Kiwi food and beverage exporters need to focus on adding value if the sector is to live up to its full growth potential, an industry report released today shows.
  • Fressure Foods puts Kiwi avocado on Aussie shelves

    2011-10-25 12:49:08 //
    Getting Kiwi apples onto Australian shelves was quite a coup, but so too is avocado grower Fressure Foods' deal with Aussie supermarket Coles, which will place its fresh guacamole products on more than 800 extra chilled store shelves.
  • 'Insourcing' wins Augen Software international accolade

    2011-10-21 11:45:09 //
    New Zealand tech company Augen Software Group has been named one of the most innovative companies in the Asia-Pacific region, receiving a prestigious Red Herring Top 100 Asia Award this week.
  • Selling espresso to Italians

    2011-10-19 10:42:59 // // Idealog #35: features | 1 comment
    Expat Andrew Meo is selling espresso to Italians after taking over Rocket’s coffee machines.
  • Weightless exports to bring digital dollars to our shores

    2011-09-27 09:58:57 // // The Idealog Blog
    The main message from the Rutherford Innovation Showcase Digital Content Forum was that some weightless exports have a fair bit of profit margin attached.
  • Buzzy Bee goes international – and interactive

    2011-09-26 16:17:36 //
    Well-loved Kiwi toy Buzzy Bee is soon to be brought to screens around the world, while ushering in a new concept in children’s interactive entertainment at the same time.
  • Engineering veteran named Entrepreneur of the Year

    2011-09-26 11:01:29 // // The Idealog Blog | 1 comment
    After spending 35 years building a world-beating business, 67-year-old Bill Buckley is "still in his overalls" and loving every moment on the shop floor, as evidenced by his win at the Ernst & Young New Zealand Entrepreneur of the Year awards last week.
  • Delicious by design: Kiwi kai making waves at home and abroad

    2011-09-08 14:16:24 // // Idealog #35: features | 1 comment
    Vincent Heeringa eats ... and eats ... and eats, all in search of design-led food and beverages
  • Exporters upbeat, thanks to RWC and Asian growth

    2011-09-01 10:37:25 //
    Kiwi exporters are positive about the year ahead, and believe the Rugby World Cup is set to give a much-needed boost to the industry.
  • Local iced teas a bigger hit abroad than at home

    2011-08-15 10:27:02 // | 1 comment
    New Zealand beverage company Ti Tonics is proving a hit across the Tasman, recording higher sales in Australia than at home – and is on the verge of expanding into Asia and the Americas.
  • Done business in India? MFAT wants to hear from you

    2011-08-11 09:48:51 // | 2 comments
    The Ministry of Foreign Affairs and Trade wants to hear from businesses that export services to India as progress is made toward a free trade agreement.
  • Massey's ecentre chalks up 10 years in the commercialisation biz

    2011-08-10 09:37:40 // // The Idealog Blog
    Massey University business incubator ecentre celebrated its 10th anniversary last week, with chief executive Steve Corbett setting an ambitious five-year goal of tripling its revenue from alumni companies to $100 million.
  • Leitíssimo strikes dairy gold in Brazil [Leitissimo strikes dairy gold in Brazil]

    2011-08-01 12:06:13 // // Idealog #34: features
    A combination of Kiwi practices, verdant land and cash from clued-up investors like Sam Morgan yields Leitíssimo three times the production it would generate in New Zealand. Is this the end of our dairy industry - or the next step for IP?
  • EU deal to quadruple beef exports

    2011-07-29 09:52:05 //
    Farmers are welcoming news that the European Union has agreed to accept an annual quota of New Zealand grain-fed beef, which will quadruple our beef exports to the continent.
  • Steel-mesh goggles a winning business plan for Masterton man

    2011-07-27 09:50:19 //
    A Masterton man’s plan to sell his patented steel-mesh safety goggles worldwide has been awarded a $60,000 prize package to further expand his business.
  • Scion signs lucrative commercial deal for plastics tech

    2011-07-27 08:44:50 //
    A new method of producing wood-plastic pellets has been licensed by Crown research institute Scion to a company that will see it commercialised in Europe to the tune of $10 million in royalties.
  • High spirits: The thriving Kiwi distilling industry [High spirits: The thriving Kiwi distilling industry]

    2011-07-25 09:27:27 // // Idealog #34: interact | 1 comment
    The independent Kiwi spirits industry is alive—and with a kick
  • US dairy giant to join Fonterra's dairy auction platform

    2011-07-21 10:32:19 //
    A major US dairy player is joining Fonterra’s Global Dairy Trade auction platform.
  • Manawatu aviation firm granted $30k under pilot programme

    2011-07-21 10:01:23 //
    Hawkeye UAV Limited, a Palmerston North aviation company, has been awarded $30,000 as the first successful applicant in a new government programme dedicated to the Manawatu.
  • Kiwi CrushPak goes even more global

    2011-07-20 10:18:40 //
    What started out as the spark of an idea in a Kiwi garage has gone truly global.
  • Tait Radio unveils new Beijing operation

    2011-07-20 09:53:18 //
    A Kiwi communications company has opened a new facility in Beijing to serve as a base for clients in China and the Asia-Pacific region.
  • Survey: Exporters want more Govt support

    2011-07-14 14:03:52 //
    Kiwi exporters want more government support, an ExportNZ survey shows.
  • Inquiry to shine light on freight practices

    2011-07-13 16:51:10 //
    The Productivity Commission is calling for public submissions as it launches an inquiry into the international freight transport sector.
  • National innovation network to take Kiwi ventures to the world

    2011-07-13 11:15:28 //
    The Kiwi Innovation Network will help homegrown projects "excite and harness investor appetite", according to one of its founding members.
  • Forestry logs $4.4b with help from Asia

    2011-07-12 14:52:57 //
    There's money to be made in trees, with forestry exports for the year up a respectable $0.8 billion to $4.4 billion in total.
  • Charlie’s juice sells up for $129m but stays ‘honest’—updated

    2011-07-04 15:01:00 // | 1 comment
    Kiwi juice company Charlie's says accepting a foreign takeover was “inevitable”, but there won't be any redundancies or closures. And for shareholders who bought into the company in 2005, this week's deal with Japanese drink giant Asahi represents a 340 percent total return. Good - but is it good enough?
  • Christchurch digital agency defies odds with expansion

    2011-07-04 09:07:11 //
    Times are tough for Christchurch businesses. But digital agency Vizualise is pushing through, opening a second office in Melbourne this month and forecasting export revenue to double on the back of lucrative international custom, including A-list types looking to cash in on celebrity.
  • A fish out of water [Mt Cook fish farm's upstream battle]

    2011-06-24 09:25:00 // // Idealog #33: features
    Everything is wrong with this business: wrong place, wrong product, wrong people. So what makes an entrepreneur, a chef, Jim Bolger and 31 of their friends think that Mt Cook Alpine Salmon will become a $60 million export success in the next five years? Vincent Heeringa investigates.
  • Cracking the small time [Staying small pays off for accidental video powerhouse Special Problems]

    2011-02-24 12:16:55 // // Idealog #31: features
    Campbell Hooper and Joel Kefali’s design house Special Problems became a music video powerhouse quite by accident. But as they tell Duncan Greive, they’re counterintuitively resisting expanding their business
  • Prints of darkness [Doing business the Illicit way]

    2011-02-24 09:23:36 // // Idealog #32: features | 2 comments
    Illicit can’t seem to catch a break: from the suicide of brilliant co-founder Martin Emond, the pillaging of its work by pop stars and rip-off artists, to the failure of its US partners. So the 15-year-old fashion label and K’ Road institution found a new voice and a new hip-hop market, though the joke, says Steve Hodge, remains the same. Now the US is calling again. By Florence Noble
  • Smooth operator [A sweeter alternative to waxing]

    2011-02-16 08:57:42 // // Idealog #31: now
    From kitchen stove to the world: Bernadette Soares takes on the waxing industry with an old family recipe
  • Taking fright [Taking fright: Horror king David Blyth is back]

    2011-02-10 08:22:54 // // Idealog #31: now
    Filmmaker David Blyth completes his cult-horror trilogy after a 30-year hiatus in the Hollywood “sausage factory”
  • From Kuwait to Delhi, Kiwi design company finds global success

    2011-01-19 11:35:47 // // The Idealog Blog | 3 comments
    Thinking outside the box, or rather outside the country, has seen Christchurch design company Redesign catapult itself onto the global stage. And global expansion seems to have treated the company well, with business opportunities opening up in South East Asia, the Middle East, Europe and Australasia.
  • Peter Gordon's wild west(end) adventure

    2011-01-06 12:53:29 // // Idealog #31: now | 2 comments
    Peter Gordon and partner Michael McGrath have embarked on their most ambitious venture yet: teaming up with fellow expats Brandon Allen and Adam Wills, founders of UK-wide Gourmet Burger Kitchen, to open Kiwi-themed restaurant Kopapa in the heart of London’s ultra-competitive West End. How will they sell that? And didn’t Gordon get the memo about food miles?
  • Patchy sales

    2010-12-01 10:35:42 // // Idealog #30: now
    Pumpkin Patch is the Kiwi exporter of the year. Here’s how, and what’s next.
  • Overseas Experience

    2010-12-01 10:35:17 // Idealog #30: now
    While Pumpkin Patch won Supreme Award for International Business at the New Zealand International Business Awards 2010, it wasn’t the only Kiwi company feted on Oct 13. The awards celebrate New Zealand business success worldwide and recognise professional excellence and innovative practice, so here are the winners in each of the categories
  • Fire starter

    2010-11-18 16:10:52 // // Idealog #30: features
    A new twist on fire pumps could see a tiny Hawke's Bay workshop booming in a new niche market. Keith Newman visits the innovators of Tikokino.
  • A dusty yarn

    2010-11-03 11:05:58 // // Idealog #30: workshop
    A good Central Otago pinot is imbued with the dust and the scrub of its provenance. Alan Brady, like his fruit, turned out to be the right grape in the right place.
  • Track records

    2010-10-21 11:04:38 // // Idealog #30: features
    Travelling the world, combining exotic cultures with classic Kiwi tunes—it's Nick Dwyer's dream job, and National Geographic is among his many fans. By Martyn Pepperell.
  • What’s mine is yours

    2010-10-21 07:35:47 // // Idealog #29: workshop
    Kiwi music crosses all boundaries—especially Australia’s.
  • The big deal

    2010-10-15 10:42:43 // // Idealog #29: features
    Derek and Geoff Handley created The Hyperfactory, a high-tech Kiwi business that competes with the world’s best, and in July they sold it for megamillions. Mitchell Hall asks what they’ve learned about entrepreneurship and dreaming big—and why New Zealand needs more like them. Plus: An investor speaks.
  • Design binds winners at NZ International Business Awards

    2010-10-14 14:11:10 // // The Idealog Blog | 1 comment
    Strong and effective design was a prominent theme at last night’s NZ International Business Awards, which recognise new approaches that businesses are taking to achieve international success. And it was smart design that resulted in Pumpkin Patch collecting the Judges' Supreme Award.
  • Rod Drury talks broadband and entrepreneurship

    2010-10-05 11:31:03 // // The Idealog Blog :: The Idealist
  • Fighting fit

    2010-09-27 15:57:36 // // Idealog #29: now
    White double-weave cotton has had a chokehold on martial arts wear for more than a century, but a pair of Kiwi entrepreneurs are planning to shake up the ring.
  • So you want to be an exporter

    2010-09-03 15:05:26 // // Idealog #29: export
    A short, sharp injection of knowledge is perhaps better than none but if you are really serious about growing your exports and developing your own knowledge and skills, you need to invest some time.
  • Food for wolves

    2010-09-03 15:05:26 // Idealog #29: export
    It was the similarity between the DNA of dogs and wolves that inspired Geoff Bowers to create a new kind of dog food.
  • Where in the world is my oyster?

    2010-09-03 15:05:26 // // Idealog #29: export
    If your enterprise is up and running and you haven’t yet cast your eyes offshore, it’s time to get with the programme..
  • Look out world, here you come

    2010-09-03 15:05:26 // // Idealog #29: export
    Think of your exporting journey decisionmaking as something akin to investment portfolio theory. Your goal is to balance risk and reward— or more specifically, opportunity and your chance of success. Make exports a part of your business plan and identify key target markets before jumping in.
  • Does it matter where it’s made?

    2010-09-03 15:05:26 // // Idealog #29: export
    Generally country of origin is just one of a number of factors people take into account when electing to buy or not to buy—but, okay, a ‘Made in North Korea’ tag may be an instant turnoff unless you love the Dear Leader.
  • Putting the intellect into intellectual property

    2010-09-03 15:05:26 // // Idealog #29: export
    Trouble at the mill with your licensee partner? If your intellectual property (IP) and other crucial elements to your business weren’t properly protected at the front end of the process, you may well be up the proverbial creek without any recourse.
  • Taking care of business

    2010-09-03 15:05:26 // // Idealog #29: export
    Exporting has its attractions but if your finances aren’t in place or properly structured you’ll feel the thorns.
  • Damn the torpedoes

    2010-09-03 15:05:26 // Idealog #29: export
    In walks a bureaucrat telling you that you are in violation of Section 1059 of the close to 2,000-page import compliance guide that you’ve heard legends about but never seen. What are you going to do?
  • For the freight hearted

    2010-09-03 15:05:26 // Idealog #29: export
    Seneca Textiles managing director Dennis Bygrave calls them ‘mother-in-law calls’. As in, when your mother-in-law is on the phone it generally isn’t a social call—something is up and you’d best be paying attention.
  • Future perfect

    2010-09-03 15:05:26 // Idealog #29: export
    Discover the success of Future Products Group (FPG), a Napier-based, $30- million, design-led manufacturer of food display units—you know, the cabinets you probably never noticed because you’re too busy looking at the sandwiches and pies inside.
  • From a place they’ve never heard of

    2010-09-03 15:05:26 // // Idealog #29: export
    It’s marvellous that Harvey Keitel likes our beer and the world is gaga over Middle Earth, but are such accolades enough to shore up your particular exporting reputation?
  • Honey money

    2010-09-03 15:05:26 // Idealog #29: export | 1 comment
    Any company with a healthy balance sheet in such sickly economic times must have a secret tonic.
  • Jump starter

    2010-07-22 14:55:19 // // Idealog #28: features
    When Keith Alexander realised a childhood dream and reinvented the trampoline, he also created a global business and relaxed thousands of nervous parents. By Amanda Cropp
  • Sneakernomics

    2010-07-01 17:30:32 // // Idealog #28: features | 4 comments
    The sneaker. It’s a cheap canvas shoe with a cheap rubber sole—or at least it used to be.
  • Picture this: New Zealand as a post-production playhouse

    2010-07-01 12:55:23 // // The Idealog Blog :: The Idealist
    New Zealand is becoming known as much for its Hobbits and hairy directors as it is for post-production work. And it's not all from Weta either
  • After all these years, we still export logs

    2010-06-22 11:45:40 // // The Idealog Blog | 1 comment
    All our eggs (and milk, meat and timber) are in one basket. Let’s mix it up a little
  • Hot & sticky

    2010-05-20 10:39:00 // // Idealog #27: features
    Fresh off the festival success of its short film, production company Sticky Pictures works the room at Sundance. Denis Welch asks about Robert Redford, raising cash and working with kids and animals
  • Think small

    2010-03-26 09:16:56 // // Idealog #26: features
    There’s something odd about the very small: weird physics and some very big money. Bette Flagler meets the New Zealanders making giant strides at a nano scale.
  • Pure propaganda

    2010-03-23 12:00:49 // // Idealog #26: workshop | 2 comments
    The World Expo should showcase Kiwi ideas—but Shanghai 2010 is a missed opportunity.
  • Smile, you’re in New Zealistan

    2010-03-04 14:10:33 // // Idealog #26: features | 3 comments
    Catch those upstart Aussies by 2025. That’s the aim of John Key and his young Turks. Dream on, John. Government inaction and the biggest recession in 70 years are conspiring to bring us level with the home of Borat by 2025. Vincent Heeringa reckons we need a better plan to avoid becoming New Zealistan.
  • Truly mint

    2009-12-03 08:41:00 // // Idealog #24: now
    New Zealand Mint has a lot to commemorate.
  • The wild bunch

    2009-11-27 09:36:46 // // Idealog #24: features | 1 comment
    Reality TV is old-school: Natural History New Zealand has been doing it for decades, bringing the weird, wild and wonderful into our living rooms. They’ve learned what viewers like, how to build happy relationships with US media monoliths and proved there’s more to New Zealand than birds. Amanda Cropp meets NHNZ’s wild things. Plus upping the wow factor and an outsider’s view.
  • Export-led discovery

    2009-11-23 12:46:03 // // Idealog #24: workshop
    Tene Waitere lived during dramatic times and left a legacy to match.
  • Night vision

    2009-11-20 11:42:50 // // Idealog #24: features
    When Bruce Ferguson took his big-splash events business to the UK, he arrived alongside a less welcome visitor: the recession. A year later, the recession is still there—but so is Ferguson, and he’s finding a ready audience for his outrageous stunts and extravaganzas. By Stephen Jewell.
  • Some percentage pure

    2009-11-13 09:57:54 // // The Idealog Blog :: The Idealist
    Well, this was only a matter of time: Guardian columnist takes a quick look at our green credentials and doesn’t like what he sees. “My prize for the most shameless two fingers to the global community goes to New Zealand, a country that sells itself round the world as ‘clean and green’.”
  • Blow your horn

    2009-10-22 11:13:36 // // Idealog #23: workshop
    Making music is back in fashion. We import most of our kit, but the islands still strum Kiwi.
  • Mind the bollocks

    2009-09-25 08:57:33 // // Idealog #23: celsias | 1 comment
    Johnny Rotten once mocked the Queen; today he saves his sneer for New Zealand butter. Our key export markets are increasingly in the grip of environmental and social activism, led by a virtuous circle of consumers and supermarkets. Some Kiwi exporters are on to this rapidly growing and mutating phenomenon. Others, Mike Booker discovers, haven’t a clue.
  • The odd couple

    2009-09-04 13:28:52 // // Idealog #23: celsias | 2 comments
    He took Bendon from a knickerwear manufacturer to a global lingerie brand; she holed up in a Wellington yoga studio before deciding it was time to join the ‘real world’. Felicity Monk asks how Stefan Preston made the leap from Stella McCartney to Jyoti Morningstar, and how Morningstar moved from teaching yoga to launching an ambitious fashion eco-label.
  • The Red Witch Project

    2009-07-31 09:49:03 // // Idealog #22: features | 2 comments
    When guitarist Ben Fulton went electric, he found the only way to get the right sound was to make his own gadgets—and other guitarists agreed. But how do you turn a garage business into an international boutique brand? First, you find someone to share your dream—like Geoff Matthews.
  • Virtual therapy

    2009-07-22 09:39:30 // // Idealog #22: now | 1 comment
    Today’s gaming scene is even therapeutic.
  • The boys from the Bay

    2009-07-17 10:04:05 // // Idealog #22: features | 1 comment
    A dry, stony bit of Hawke’s Bay, once a speedway and a quarry, now produces full-bodied red wines the equal of thousand-bucks-a-bottle Bordeaux. What’s the secret? Anya Kussler discovers what lurks in the once-unwanted soils of Gimblett Gravels. Plus beau Bordeaux and the top six.
  • Who you callin' green?

    2008-02-08 11:09:32 // // Idealog #13: features
    Like it or not, the landfill economy is coming to an end—and New Zealand needs to get real. Gena Tuffery uncovers the Kiwis who are doing us all a favour and living up to our undeserved reputation. Just don’t use that ‘G’ word. Plus: follow these leaders, the view from London and the life in post-peak oil times
  • Head, shoulders, knees & toes

    2007-09-14 06:00:04 // // Idealog #11: features
    Hospitals aren’t just fun and games, and medical professionals are very particular about the equipment they use. Bette Flagler discovers why more and more of their gear is designed and built in New Zealand
  • Meet the man who gave Red Bull wings

    2006-12-14 01:00:00 // // Idealog #7: features | 3 comments
    Josef Roberts turned Red Bull, a little-known energy drink with legal problems, into a pop phenomenon in New Zealand and Australia—and made millions in the process. He talks exclusively to Idealog about guerilla marketing, taking on the big boys, life after the Big Deal, and the down-home Kiwi company he plans to build into a global superbrand. By Matt Cooney