2010-10-19 10:25:57 // Ben Fahy
// The Idealog Blog
| 1 comment
Regional branding efforts and their associated tourism pushes often have a whiff of desperation about them. But there seems to have been a coming of age in New Zealand recently, with some solid and distinctly uncringeworthy new marketing initiatives from Wellington, Christchurch and, most recently, Dunedin, which has just launched its new brand with an outdoor and online campaign.
2009-11-27 09:36:46 // Amanda Cropp
// Idealog #24: features
| 1 comment
Reality TV is old-school: Natural History New Zealand has been doing it for decades, bringing the weird, wild and wonderful into our living rooms. They’ve learned what viewers like, how to build happy relationships with US media monoliths and proved there’s more to New Zealand than birds. Amanda Cropp meets NHNZ’s wild things. Plus upping the wow factor and an outsider’s view.
